Book: Mastering Public Relations
- Page ID
- 44896
https://saylordotorg.github.io/text_mastering-public-relations/
Front Matter
- 1: The Importance of Public Relations- UPS Case
- 2: What Is Public Relations?
- 3: Models and Approaches to Public Relations
- 4: Public Relations as a Management Function
- 5: Organizational Factors for Excellent Public Relations
- 6: Public Relations and Organizational Effectiveness
- 7: Identifying and Prioritizing Stakeholders and Publics
- 8: Public Relations Research- The Key to Strategy
- 9: The Public Relations Process—RACE
- 10: The Practice of Public Relations
- 11: Ethics, Leadership and Counseling, and Moral Analyses
- 12: Best Practices for Excellence in Public Relations
Back Matter