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Social Sci LibreTexts

17.1: Persuasion: An Overview

  • Page ID
    14686
  • Learning Objectives

    1. Define and explain persuasion.
    2. Explain the three theories of persuasion discussed in the text: social judgment theory, cognitive dissonance theory, and the elaboration likelihood model.

    17.1.0.jpg

    NBS NewsHour – Podium – CC BY-NC 2.0.