2: Media Writing - Conventions, Culture, and Style
- Page ID
- 25120
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- 2.1: The role of media in American society
- The function of media in society has evolved in recent years, especially due to the digitization of messages. Audiences in the past had to rely heavily on mainstream messages that were generated, sent, and controlled by institutions such as corporations and large media outlets. These institutions determined which issues and stories were newsworthy, thus influencing the public’s perception of what was important.
- 2.2: Media Culture and Work Environment
- It’s important to be aware of the culture and work environment of media organizations and content publishers. Understanding the expectations of those who have a tremendous influence on the coverage of your organization can better inform your media strategy. The following points elaborate on the work environment and culture of media outlets.
- 2.3: The role of writing in strategic communication
- Writing is a fundamental business skill that can greatly affect the credibility and success of an organization. Styles of writing vary with the medium, the type of message being communicated, and the audience.
- 2.4: Media writing skills and characteristics
- Writing for the media can be difficult, especially for beginners. Practicing the following skills will help you improve the quality of your work.
Thumbnail: International newspapers on sale in Paris, France. (CC BY-SA 2.0; Florian Plag via Wikipedia)