1: Defining Strategic Communication
- Page ID
- 25114
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- 1.1: What is Strategic Communication?
- Scholars and communication professionals have adopted strategic communication as an umbrella term meant to include a variety of communication-related professions, such as public relations, brand communication, advertising, and more. Although the term is not new, scholars have only recently examined it as a cohesive paradigm.
- 1.3: Skills needed in the strategic communication profession
- Many students who are interested in pursuing a career in strategic communication ask, “What can I do in order to be successful in my internship?” or “What skills do I need by the time I graduate?” The answers often depend on the specific role. However, employers expect job-seekers to demonstrate several general transferable skills