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4: Tools and Toys

  • Page ID
    305505
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    The Treo, the BlackBerry and the iPod have forever altered the way our audiences access media. In this chapter, learn how people are using these toys and others to access your content and how to make your content more accessible to them.

    • 4.1: Introduction
      This page discusses the transformative effects of digital technologies on traditional publishing and broadcasting, predicting ongoing changes. It stresses the need to understand and acquire skills related to these evolving digital tools. The author aims to introduce key tools for personal use and promote an understanding of technologies used by others, encouraging the adoption of practices that improve digital literacy.
    • 4.2: Tools you should be using
      This page addresses the influence of vanity searching on job candidates, emphasizing that hiring managers often disqualify applicants based on online findings. It encourages individuals to monitor their digital presence. It also covers the progression of digital storage from floppy disks to modern USB flash drives and memory cards, highlighting their growing capacity, affordability, and future potential for advanced functionality, positioning them as vital for data backup and file transfer.
    • 4.3: Mobile 2.0
      This page discusses Mobile 2.0 and its impact on wireless connectivity for mobile devices, enabling high-speed Internet access. It highlights opportunities for local news publishers to deliver timely updates like sports scores and weather to the growing number of mobile users in the U.S. The text underscores the demand for instant news on mobile platforms and stresses the importance of adapting to technological changes for effective news delivery.
    • 4.4: iPod- The slim, sleek, 800-pound gorilla
      This page discusses the impact of the Apple iPod and similar MP3 players on the media landscape since their introduction, highlighting Apple's dominance in the market with nearly 60 million units sold by 2006. Media companies are adapting by creating new formats like daily newscasts and "vodcasting" to attract young audiences, with NPR seeing significant podcast downloads.
    • 4.5: ‘Other’ wireless
      This page covers the growth of wireless Internet connectivity, with a focus on the increasing usage of mobile devices alongside laptops. It highlights the widespread availability of free Wi-Fi in public spaces and the development of municipal Wi-Fi systems.


    This page titled 4: Tools and Toys is shared under a CC BY-ND 4.0 license and was authored, remixed, and/or curated by Mark Briggs via source content that was edited to the style and standards of the LibreTexts platform.