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4.3: Mobile 2.0

  • Page ID
    305677
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    Now that you understand a little more about Web 2.0 — and you’re reading about Journalism 2.0 — it’s time to introduce Mobile 2.0.

    The next generation of wireless connectivity to mobile phones will allow regular cell phones, smart phones, BlackBerries and other devices to connect to the Internet via a high-speed network. Data will transfer as much as 10 times faster, according to some reports, which will make video, music, games and e-mail convenient to anyone, anywhere.

    In effect, this is like going from a dial-up Internet connection to a high-speed hookup like the one you have at work.

    Even before the third generation (commonly referred to as 3G) saturates the market, mobile delivery is a great opportunity for local publishers and broadcasters. Calendar listings, sports scores, news and weather updates are all within the regular operation of most local news publishing operations. Delivering them to mobile phones and other portable devices is the next logical step.

    Look at the market: There are 200 million mobile phone users in the U.S. and 70 percent are Web-enabled; 35 percent of those who have the Web option are “regular” users.

    • The Weather Channel has 4.8 million paying subscribers a month for its mobile service.
    • ABC/Disney has 2 million subscribers at $15 a month delivering ring tones, voice tones, wallpapers and video clips.

    You should be aware that dozens of companies are working hard to make what is happening now obsolete, so to preview the promise of any of these technologies would be like predicting the future. Some of these new technologies will gain critical mass and change the world of communications, but, if I knew which ones, I would be a venture capitalist instead of a journalist.

    What does this mean for you? The push for immediacy will continue as news operations master breaking news on a Web site and move to present breaking news on mobile devices. It also means a broadening of the scope of information that will be considered worthy of an immediate update, meaning all types of information and news (sports, business, entertainment) will be part of the mobile equation.


    This page titled 4.3: Mobile 2.0 is shared under a CC BY-ND 4.0 license and was authored, remixed, and/or curated by Mark Briggs via source content that was edited to the style and standards of the LibreTexts platform.