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4.4: iPod- The slim, sleek, 800-pound gorilla

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    The Apple iPod family.

    One gadget that has already changed the media landscape is the Apple iPod. By describing the capabilities and uses of the iPod here, I mean to include any of the MP3 players on the market with video capability. No other device has changed the media landscape like Apple’s player and iTunes stores.

    As of November 2006, Apple had sold nearly 60 million iPods in the five-year life of the gadget, with 36 million sales in the past 12 months. According to Piper Jaffray & Co. research released in October 2006, the iPod owns 79 percent of the market share for digital media players.

    And talk about a youth market. Other Piper Jaffray research on teenagers found that 72 percent own an MP3 player and 79 percent of those specifically own an iPod. Almost half of the 1,000 students surveyed expect to buy a new media player within a year, and 76 percent of those prefer the iPod.

    Some mainstream media companies are responding to this growing market. In September 2006, ABC News began creating a daily 15-minute newscast, separate from “ABC World News,” frequently using the same anchor, Charles Gibson. The “World News Webcast” is available through the Web site at 3 p.m. ET and ready to download on iTunes about an hour later. There were more than 5 million downloads in both September and October, 2006.

    Newspapers such as the Roanoke Times in Virginia and the Naples Daily News in Florida began “vodcasting” in 2006. Each paper has built a studio for recording and producing video segments and each is making those shows available for download to an iPod or viewable on the Web site.

    National Public Radio, meanwhile, serves more than 6 million downloads of its podcasts each month.

    What does this mean for you? Every news organization is likely to try adding video to its mix very soon (if it hasn’t already). If you can be an early adopter and find a way to incorporate video into your beat or your specialty, you will have a leg up on the competition.


    This page titled 4.4: iPod- The slim, sleek, 800-pound gorilla is shared under a CC BY-ND 4.0 license and was authored, remixed, and/or curated by Mark Briggs via source content that was edited to the style and standards of the LibreTexts platform.