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10.8: As simple as it gets

  • Page ID
    306544
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    A company called Pure Digital has released a new line of video cameras that make shooting basic video as easy as recording a conversation on an old microcassette recorder. The device is small and basically “idiot-proof” since it only has buttons for play, record, stop, forward and back. It has to be hand-held and doesn’t zoom, so it’s only appropriate for basic videography, like shooting the subject of a story so the audience can see and hear the person talk and sense their personality.

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    Pure Digital video camera.

    The Tri-City Herald in Washington state purchased one of the cameras in January 2007 and deployed it within a couple hours. A reporter shot a video interview and published it on the site the same day. Web site director Andy Perdue had this to say about the trial:

    “Was this video compelling? Not particularly, but it wasn't bad. It provided a voice and face to the story, and it offered a multimedia element. It was no worse than what most local TV news stations offer at 6 and 11 p.m. Perhaps of greatest significance, our newsroom embraced this technology in record time: 2.5 hours!”

    The version of the Pure Digital camera that holds 30 minutes of video sells for $129 at national retailers like Target and Best Buy (as of January 2007). There is also a 60-minute version for $179.

    “We plan to purchase one or two of these per month throughout the year and deploy them in our bureaus as well as in the newsroom,” Perdue said.


    This page titled 10.8: As simple as it gets is shared under a CC BY-ND 4.0 license and was authored, remixed, and/or curated by Mark Briggs via source content that was edited to the style and standards of the LibreTexts platform.