5.9: Observation for Idea Generation

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You should also consider yourself and your personal observation about what is going on around you as a key source of ideas. Having a “nose for news” generally means that you are tuned in to your surroundings and can gauge when something is “off” or different and worth checking into. For example:

Mike Linksvayer: Public Domain

Noticing the long lines in front of the automatic teller machines, for example, may be the start of a PR effort for your bank client to improve customer service