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3.1: Learning Objectives and Key Terms

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  • Page ID
    186116

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    Learning Objectives
    • Recognize the importance of audience centered speech
    • Know how to adapt your speech to your audience
    • Learn how to gather and use demographic, psychographic, and situational information.
    • Learn to use effective tools for gathering audience information.
    • Use your audience analysis to prepare a speech and to alter your speech while speaking.
    Key Terms
    • Ageism
    • Audience Analysis
    • Captive Audience
    • Chronocentrism
    • Credibility
    • Demographic Analysis
    • Demographic Information
    • Diversity
    • Elitism
    • Ethnocentrism
    • Ethos
    • Focus Group
    • Frame of Reference
    • Idiom
    • Interview
    • Psychographic Analysis
    • Psychographic Information
    • Racism
    • Sexism
    • Situational Analysis
    • Socioeconomic Status
    • Stereotyping
    • Survey
    • Voluntary Audience

    This page titled 3.1: Learning Objectives and Key Terms is shared under a not declared license and was authored, remixed, and/or curated by Sara Kim, Douglas Marshall, June Pulliam, Victoria VanNest, and James Yeargain (LOUIS: The Louisiana Library Network) via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.