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13.1: Learning Objectives and Key Terms

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    186179

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    Learning Objectives
    • Define persuasion.
    • Define ethos, logos, and pathos.
    • Explain the barriers to persuading an audience.
    • Construct a clear, reasonable proposition for a short classroom speech.
    • Compose an outline for a well-supported persuasive speech using an appropriate organizational pattern such as Monroe’s Motivated Sequence.
    • Analyze the audience to determine appropriate emotional and personal appeals.
    Key Terms
    • Cognitive Dissonance
    • Ethos
    • Logos
    • Mental Dialogue
    • Monroe’s Motivated Sequence
    • Pathos
    • Persuasion
    • Proposition
    • Selective Exposure
    • Target Audience
    • Two-Tailed Arguments

    This page titled 13.1: Learning Objectives and Key Terms is shared under a not declared license and was authored, remixed, and/or curated by Sara Kim, Douglas Marshall, June Pulliam, Victoria VanNest, and James Yeargain (LOUIS: The Louisiana Library Network) via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.