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17.6: Module 4 Assignment- Audience Analysis and Application

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    Step 1: Ronnie has been asked to come back to his high school and deliver a speech on the importance of not texting while driving to students in a driver’s education class. What questions should he ask about the audience he will be speaking to? Make a list of all the information, based on this module, that he needs to find out. For example, the audience’s age.

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    Step 2: Based on what you know about high school, make an educated guess and answer the questions from Step 1 with what you believe the answers will be. For example, most students will be between 16 and 17 years of age.

    Step 3: Now that you know who might be in Ronnie’s audience, identify some specific supporting materials that would work for that audience. Let’s say you want to use a quote from a celebrity who endorses not texting while driving. Who would you quote? Identify five names that would be most impactful for this audience and explain why.

    Step 4: What attention getter would you recommend Ronnie use in his speech introduction based on his topic and his audience? Why would it be effective?

    Example; Ronnie should show a photo of a car crash and explain that it happened because the driver was responding to a text message. The image would be effective because it would shock the audience a bit and use a fear tactic.

    Assignment Rubric:

    Grading Criteria Percentage Percentage Earned & Comments
    Audience General Characteristics Identification 20%  
    Audience Details Identification 20%  
    Supporting Materials Identification and Explanation 30%  
    Introduction Creation and Explanation 30%  

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    This page titled 17.6: Module 4 Assignment- Audience Analysis and Application was last modified on Fri, 21 Feb 2025 07:33:40 GMT and is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning.