6.5: Specific Purposes
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- Understand the process of extending a general purpose into a specific purpose.
- Integrate the seven tips for creating specific purposes.
||The military’s use of embedded journalists
||The death of British reporter Rupert Hamer in 2010 in a roadside bombing in Nawa, Afghanistan, along with five US Marines
||To inform my audience about the danger of embedded journalism by focusing on the death of British reporter Rupert Hamer
||To persuade a group of journalism students to avoid jobs as embedded journalists by using the death of British reporter Rupert Hamer as an example of what can happen
Your Specific Statement of Purpose
||about the usefulness of scrapbooking to save a family’s memories.
||a group of kindergarten teachers
||to adopt a new disciplinary method for their classrooms.
||a group of executives
||by describing the lighter side of life in “cubicle-ville.”
||about the newly proposed swimming pool plans that have been adopted.
||my peers in class
||to vote for me for class president.
||the guests attending my mother’s birthday party
||by telling a humorous story followed by a toast.
Basic Tips for Creating Specific Purposes
Audience, Audience, Audience
Matching the Rhetorical Situation
Make It Clear
Don’t Double Up
Can I Really Do This in Five to Seven Minutes?
- Moving from a general to specific purpose requires you to identify the who, what, when, where, and why of your speech.
- State your specific purpose in a sentence that includes the general purpose, a description of the intended audience, and a prepositional phrase summarizing the topic.
- When creating a specific purpose for your speech, first, consider your audience. Second, consider the rhetorical situation. Make sure your specific purpose statement uses clear language, and that it does not try to cover more than one topic.
- Make sure you can realistically accomplish your specific purpose within the allotted time.
- You’ve been asked to give a series of speeches on the importance of health care in poverty-stricken countries. One audience will consist of business men and women, one audience will consist of religious leaders, and another audience will consist of high school students. How would you need to adjust your speech’s purpose for each of these different audiences? How do these different audiences alter the rhetorical situation?
- For the following list of topics, think about how you could take the same topic and adjust it for each of the different general purposes (inform, persuade, and entertain). Write out the specific purpose for each of your new speech topics. Here are the three general topic areas to work with: the First Amendment to the US Constitution, iPods, and literacy in the twenty-first century.