An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.
- This chapter addresses the demand side of the market. This is also the buyer or customer side of the market. The overall aim of the chapter is to provide the background you need to use demand constructs to understand marketing strategies and models of market equilibrium that you will encounter later in the course.