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6.4: Strategies and Steps for Growing OER Initiatives (continued)
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Organization Structure and Roles
Defining & Measuring the Scale of Success
Defining and Measuring Savings
- Peer Review
- Physical book sales
- Student savings $
- Website hits
- Media mentions
- Quotes in media
- Course enrollment
- Course completion
- Rabble rousing
- Social networking contacts
- Increased diversity
- Grant $
- Student success
- Mention by policy makers
- Angry letters from important people
- Meetings with important people
- Trending in social media
- Student surveys
- Student testimonials
- Blog mentions
- Faculty recommendations
- Faculty award/prize
- Influencing curriculum creation
- Influencing the textbook market
- Participating in public education programs
- Invitations to present
- Invitations to consult
- Invitations to evaluate
- Change in policy
- Change in processes or behavior
- Thank you cards from students and parents
- The eCampus Ontario Impact page shows the total student savings in Ontario and also provides a calculator to see how much a faculty member could save students. It includes other important statistics and graphics as well.
- eCampus Ontario Data Collection: A place for tools and templates to assess the OER landscape at your institution
- The BCcampus Open Textbook statistics page includes information about student savings, known adoptions, and the number of reviews for each book.
- An OER initiative website – Create a website to let your campus community (and the world) know about your OER initiative and the impact you’re making with OER.
- Marketing Campaigns – Raise awareness about your initiatives by targeting departments, faculty, and support staff with strategic messaging that promotes specific action.
- OER Award and Recognition Program – Create an award program to recognize and express appreciation for individual contributions moving towards broader use of OER.
- Student Savings Social Media Campaigns – Invite students to share what they spent on textbooks and how they utilized cost savings via social media to promote OER.