6: The Politics of Public Opinion
- Page ID
- 284316
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 6.0: Introduction
- This page examines the 2012 presidential election, highlighting Mitt Romney's unexpected loss to Barack Obama despite favorable polls. Romney's campaign team was caught off guard, with preparations for a victory speech in place. It also mentions polling errors in subsequent elections, notably where Donald Trump triumphed despite being behind in the polls. The chapter focuses on the implications of public opinion and the techniques for gauging it.
- 6.1: The Nature of Public Opinion
- This page discusses political socialization, highlighting how family, education, and media shape political beliefs from childhood. It emphasizes the influence of various agents like schools and religious institutions in developing civic values and ideologies. Additionally, it mentions Harris polls that analyze political trends across a spectrum from liberalism to conservatism and explores the impact of different economic ideologies.
- 6.2: How Is Public Opinion Measured?
- This page examines public opinion polling, emphasizing its historical evolution, methodologies, and significance. It highlights the transition from in-person interviews to digital surveys, addressing challenges like question phrasing and social biases that affect accuracy. Insights into political polarization, religious beliefs, and immigration attitudes are provided, including misconceptions related to polling validity and the impact of social pressure on respondents.
- 6.3: What Does the Public Think?
- This page explores factors influencing public opinion, including demographic shifts, political affiliations, and societal experiences. It notes the rise of independents and generational divides in party support, with Millennials and Gen X leaning Democratic. Approval ratings for presidents fluctuate, influenced by significant events and policies, with Congress generally receiving lower ratings.
- 6.4: The Effects of Public Opinion
- This page discusses the interplay between public opinion and political dynamics in the U.S., highlighting how public sentiment can influence elections, campaign strategies, and policy-making. While politicians often adjust their positions to reflect public mood, especially during elections, their actions can diverge from poll results. The role of the media in shaping public perception is also noted.
- 6.5: Key Terms
- This page provides an overview of political concepts, including political socialization agents, polling effects (bandwagon and Bradley), and definitions of ideologies like liberalism, communism, socialism, conservatism, and fascism. It covers various polling methods, voter behavior, and public opinion, defining key terms such as political culture, political elite, and delegate representation theory.
- 6.6: Summary
- This page discusses how public opinion is shaped by experiences and beliefs, influenced by family and media. Polls measure this sentiment scientifically but can be affected by various factors. Public approval of government institutions varies, influenced by current events. While polling can sway elections and legislative actions, its impact on Supreme Court decisions is uncertain, although justices may strive to uphold the court's integrity amid fluctuating public sentiment.
- 6.7: Review Questions
- This page examines political socialization, public opinion, polling, and political institutions. It discusses influences on attitude formation, the impact of socialization agents, and polling significance and design. Key topics include factors affecting congressional approval ratings, the relationship between public opinion and government actions, technological advancements in polling, causes of public opinion polarization, and the role of polls in presidential elections.
- 6.8: Critical Thinking Questions
- This page discusses the importance of diffuse support for a stable democracy, highlighting how it fosters government legitimacy and prevents unrest. It emphasizes the media's role in shaping public attitudes, noting that public opinion can be ambiguous, complicating leaders' decision-making. Leaders may overlook public sentiment in moral or long-term policy situations.
- 6.9: Suggestions for Further Study
- This page highlights influential books and research on American public opinion and democracy, including key works like "Hard Choices, Easy Answers," "The American Voter," and "Public Opinion." These texts examine voter behavior, policy leadership, and the dynamics of mass opinion, emphasizing the impact of values and information on political attitudes in the U.S. It also mentions research centers that provide polling data to enhance understanding in this field.


