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11.1: Survey research- What is it and when should it be used?
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- Define survey research
- Identify when it is appropriate to employ survey research as a data-collection strategy
- Survey research is often used by researchers who wish to explain trends or features of large groups. It may also be used to assist those planning some more focused, in-depth study.
- Survey research- a quantitative method whereby a researcher poses some set of predetermined questions to a sample