||Occurs when we make observations without any systematic process for observing or assessing accuracy of what we observed.
||Occurs when we see only those patterns that we want to see or when we assume that only the patterns we have experienced directly exist.
||Occurs when we assume that broad patterns exist even when our observations have been limited.
||A socially defined source of knowledge that might shape our beliefs about what is true and what is not true.
||An organized, logical way of learning and knowing about our social world.