# 3.5A: An Overview of U.S. Values

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Despite certain consistent values (e.g. individualism, egalitarianism, freedom, democracy), American culture has a variety of expressions.

Learning Objectives

• Defend the notion that America has both consistent values and a variety of expressions

## Key Points

• Values are related to the norms of a culture, but they are more global and abstract than norms. Norms are rules for behavior in specific situations, while values identify what should be judged as good or evil.
• American culture includes both conservative and liberal elements, scientific and religious competitiveness, political structures, risk taking and free expression, materialist and moral elements.
• American culture has a variety of expressions due to its geographical scale and demographic diversity.
• Since the late 1970’s, the term ” traditional values ” has become synonymous with ” family values” in the U.S., and implies a congruence with mainstream Christianity. However “family values” is arguably a modern politicized subset of traditional values, which is a larger concept.

## Key Terms

• traditional: Of or pertaining to tradition; derived from tradition; communicated from ancestors to descendants by word only; transmitted from age to age without writing; as, traditional opinions; traditional customs; traditional expositions of the Scriptures.
• liberal: Open to political or social changes and reforms associated with either classical or modern liberalism.
• conservative: A person who favors maintenance of the status quo or reversion to some earlier status.

Cultures have values that are largely shared by their members. The values of a society can often be identified by noting that which people receive, honor or respect.

Values are related to the norms of a culture, but they are more global and abstract than norms. Norms are rules for behavior in specific situations, while values identify what should be judged as either good or evil. Flying the national flag on a holiday is a norm, but it reflects the value of patriotism. Wearing dark clothing and appearing solemn are normative behaviors at a funeral; in certain cultures, they reflect the values of respect and support for friends and family.

Different cultures reflect different values. American culture includes both conservative and liberal elements, such as scientific and religious competitiveness, political structures, risk taking and free expression, materialist and moral elements. Aside from certain consistent ideological principles (e.g. individualism, egalitarianism and faith in freedom and democracy ), American culture’s geographical scale and demographic diversity has spawned a variety of expressions. The flexibility of U.S. culture and its highly symbolic nature lead some researchers to categorize American culture as a mythic identity, while others recognize it as American exceptionalism.

Since the late 1970’s, the terms “traditional values” and”family values” have become synonymous in the U.S., and imply a congruence with mainstream Christianity. However, the term “family values” is arguably a modern politicized subset of traditional values, which is a larger concept, anthropologically speaking. Although It is also not necessarily a political idea, it has become associated with both the particular correlation between Evangelicalism and politics (as embodied by American politicians such as Ronald Reagan, Dan Quayle and George W. Bush), as well as the broader Christianity movement (as exemplified by Pat Robertson).

3.5A: An Overview of U.S. Values is shared under a CC BY-SA license and was authored, remixed, and/or curated by LibreTexts.