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5.2E: Stereotypes in Everyday Life

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  • Learning Objectives

    • Evaluate the pros and cons of using stereotypes in society, such as understanding an individual based on common characteristics (pro) to racism (con)

    A stereotype is a belief about a group of individuals that people apply to any given individual whom is deemed to be part of that group. Stereotypes are usually inaccurate in their universal application. This means that although some individuals within a given group may fit a stereotype, others most certainly will not. The error in stereotyping is the application of a preconception to everyone who is perceived to belong to a particular group.

    Stereotypes as Heuristics

    Stereotypes are useful for the human brain because they operate as a heuristic or a cognitive mechanism to quickly gather, process, and synthesize information. As social animals, we seek to gather information about those around us. However, there is too much information to process in its entirety. Therefore, we have heuristics to make the process more efficient. In applying a stereotype, one is able to quickly “know” something about an individual. For example, if the only thing you know about Katherine is that she belongs to a band, you are able to guess that she likes music. People use stereotypes as shortcuts to make sense of their social contexts; this makes the task of understanding one’s world less cognitively demanding.

    Us Verus Them

    By dividing the world into discrete categories by stereotyping, one is able to foster an us versus them mentality. This view separates the social world into different categories and distinguishes others from oneself. In other words, the creation of an us versus them mentality divides the world into an ingroup and an outgroup. An ingroup is the group with which one identifies; an outgroup is everyone else. In line with the reasoning that describes heuristics, distinguishing oneself from others is a cognitively necessary step; it allows us to develop a sense of identity. However, an us versus them mentality fostered by stereotyping can be used to justify horrible treatment of an outgroup. Once one feels as though someone else belongs to an outgroup, one has less difficulty treating that individual inhumanely. A classic example of an us versus them mentality is the Holocaust. The Nazis configured the Jews, a stereotyped class, to be inhuman, allowing the Nazis to treat people they placed in that class inhumanely.

    Stereotypes and Prejudice

    Given the social and cognitive necessities of heuristics, the problem with stereotyping is not the existence of the cognitive function. The problem lies in the assumption that all people of a group—a group with which they might not even identify—are the same. For example, it is a common stereotype that people who wear glasses are smart. Certainly, there are some glasses-wearing, intelligent people. But it is poor logic to think that everyone who sports glasses is intelligent. Stereotyping can lead to prejudice, or negative perceived judgements about a group of people. The application of prejudice to a given individual can cause personal and social damage.

    Stereotyping of Police Officers: Police officers buying donuts and coffee is a popular stereotype of officers in the United States.

    Key Points

    • Stereotypes are a heuristic, or tool, to help humans process an overwhelming amount of information as we try to learn about the world around us.
    • Stereotypes enable the development of ingroups and outgroups, which can lead to the poor treatment of outgroups. If someone is perceived to be different from you, you might have an easier time treating them poorly. Stereotypes distinguish people.
    • The universal application of a stereotype to every perceived member of a group is prejudicial.

    Key Terms

    • outgroup: It is a social group to which an individual does not identify.
    • ingroup: It is a social group to which a person psychologically identifies themselves as a member
    • heuristic: An experience-based technique for problem solving, learning, and discovery. Examples include using a rule of thumb or making an educated guess.
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