7.10: Social Norms
- Page ID
- 199974
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Social Norms, from Sarah Harmon
Video Script
When we're talking about social norms, we're talking about how these social norms affect language in this case. Believe it or not, there's actually quite a bit that we can say about this.
Let's start off with talking about taboo. Taboo, of course, is that concept in which we talk about something that is unacceptable in society. In most every culture, there are certain cuss words or swearing or profanity words that you're not supposed to use…yet, everybody uses them. We use them as some kind of exclamation, or some kind of intensifying agent, and very frequently those profanities have something to do with blasphemy (having to do with the god or gods of whatever religion is being practiced in the area). They could also have to do with body parts or body fluids or bodily functions. Think about the cuss words or the profanities that you know—not just in English, but in any other language you speak. Chances are they have to do something, either with blasphemy, or something with the body. It is really interesting, by the way, to note that in so many cases in English, the profanity comes from an old Germanic word, but the acceptable term is frequently a Romance word. My favorite example is shit vs manure; shit is an old English word, very Germanic word, while manure is definitively French and got borrowed. In many cultures, there's an avoidance of death to the point of not saying any word having to do with death: not saying the names of dead people or dead ancestors, there's a number of ways to go about this. The most famous example, perhaps, has to do with the Chinese languages. Because of how the writing system reflects usually a number of things, the character and the term for the word four is very close to the character and the pronunciation of the word for death; it's either the exact same term just different tone or very similar. As a result, the number four is a very unlucky number. This is spread, not just from China and the various Chinese languages and cultures, but throughout most of East and Southeast Asia, simply due to the influence of the Chinese and their geopolitical status. By contrast, in most languages of the Sino-Tibetan realm, the word for eight and the word for fortune or luck are either the same or very similar, and so the number eight is good luck.
Euphemism and dysphemism. You probably have heard the term euphemism before, when you are making something better. The prefix eu- means ‘good’ so a euphemism. Instead of talking about how shitty somebody looks, you talk about how different they may look, how unconventional they may look; for some people, that would be a euphemism. Dysphemism is the opposite; it is purposefully including taboo, profane language or anything negative into something My favorite example of this is the word fuck in English, not just because it's a word I tend to use, but because its usage is amazing. This is true not just in American English, but in all world Englishes, that term has a life of its own. We can even make it an infix to make something even more intense. For example, take the adverb absolutely, and infix -fucking- into the middle of it, and you get abso-fucking-lutely. We even have a couple of famous acronyms, FUBAR and SNAFU—I'll let you look them up—that are examples of dysphemism.
Humor is always a part of social norms. I told you I’m a fan of Archer.
I like Archer, and the fact that not only the joke is pretty straightforward with respect to humor, but the name of the character: Fuchs. It's meant to be a play on a German last name, but you get the point. Humor is always a part of social norms in language, as it always taps into what is taboo and makes fun of it somehow. It's also very culturally specific; what works in one dialect or one speech community may not work in a different one.
Other elements to talk include register, which describes the changes that arise when we speak to different speech communities. If there is a significant difference—a class difference, role difference, along those lines—we measure the difference in register. When we think about going formal or informal in our speech, that's an issue of register. In many languages, you actually change morphology, syntax, semantics, and/or the lexicon when you use formal language; think of different types of inflection, different forms of address, along these lines. Politeness is also factored into register; how you are polite to your mother may not be how you were polite to your sibling or how you reply to your boss, or how you are polite to somebody you really don't like. In many ways we modify our language. Even the use of jargon—when it's appropriate to use jargon versus not when you have to explain it, and when you can just leave it as-is.
These are all elements of what we like to call social norms. Below is a is a video by Anthony Pym on diglossia and that really is going to hit with respect to register. Diglossia is when we maneuver between different speech communities and we modify our language accordingly. Sometimes it's being in a different dialect, but often is not; it also includes register and how we maneuver between these different groups.
The Power of Names
Language and Offense
Derogation, Toxicity and Power Imbalances
Diglossia, from Anthony Pym (optional)
Anthony Pym is a professor of sociolingusitics and translation at the Rovira i Virgili University in Tarragona, Spain. He has a series of lectures on his YouTube channel. In this talk, he discusses diglossia. (The video is captioned via YouTube's autogenerated captioning system. There is no video script.)