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Module 8: Quiz

  • Page ID
    247262
    • Victoria Newsom and Desiree Ann Montenegro
    • Olympic College and Cerritos College

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    1. After the Second World War, specific proportions of the general population had spending cash. True / false
    2. The Critical Approach to media and popular culture studies evolved from views of popular culture as mass culture, or culture produced for the largest portion of society. True / false
    3. Studies that focus on mass media and audience analyses, with the goal of predicting and controlling audience behavior takes a _____ approach. Multiple choice
    4. According to Adorno and Horkheimer, authentic culture is culture that emerges from those in mainstream society. True / false
    5. Hegemony is a form of socio-political influence that reinforces the dominant power structures in society. True / false
    6. The hypodermic needle theory argues that it is possible to inject values and ideals into audiences by embedding them into media products. This is an interpretive theory. True / false
    7. The "Uses and Gratifications" theory assumes that the audiences are passive in choosing mass media elements to take in. True / false
    8. Laswell argued that media served four purposes for audiences: Multiple response
    9. In the early years, the University of Birmingham maintained its focus on Marxist critiques of popular culture as a hegemonic force. True / false
    10. Jean Baudrillard locate hyperreality at the intersection between lived experiences and mediated reality. True / false
    11. The concept of hyperreality is outdated in today’s digital world. True / false
    12. According to Baudrillard, Simulacra are: Multiple choice
    13. McLuhan's theory that the medium is the message is more applicable to traditional media than to contemporary media. True / false
    14. Family guy is an example of ______ in popular culture, wherein popular culture constantly references itself.
    15. Examples of convergent media include: Multiple response

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