11.2: Communication vs. Language

Language is one of the most influential and powerful aspects of our daily lives and yet very few people pay attention to it in their interpersonal and public communication. The power of language cannot be overemphasized— language constructs, reflects, and maintains our social realities, or what we believe to be “true” with regard to the world around us. What we “know is true” about a person, place, thing, idea, or any other aspect of our daily lives very much depends on what experiences we have had (or not), what information we have (or have not) come across, and what words people have used (or not used) when communicating about our world.

Language can also have an impact on how we feel about this reality. How we define words and how we feel about those words is highly subjective. In fact, cognitive psychologist Lera Boroditsky showed a key to a group of Spanish- speakers and to a group of German- speakers. The researchers then asked the participants to describe the key they had been shown. Because the Spanish word for “key” is gendered as feminine, Spanish speakers defined the key using words such as lovely, tiny, and magic. The German word for “key” is gendered masculine, however, and German speakers defined the key using adjectives like hard, jagged, and awkward (Spivey, McRae, Joansse, 2012). This study suggests that the words we use to define something can have an impact on how we perceive what those words represent.

Because language is such a powerful, yet unexamined, part of our lives, this chapter focuses on how language functions and how competent speakers harness the power of language.

To understand the power of language, we need to differentiate between communication and language. Communication occurs when we try to transfer what is in our minds to the minds of our audience. Whether speaking to inform, persuade, or entertain, the main goal of a speaker is to effectively communicate their thoughts to audience members. Most chapters in this text help you determine how best to communicate information through considerations such as organizational structure, audience analysis, delivery, and the like.

Language, on the other hand, is the means by which we communicate—a system of symbols we use to form messages. We learn language as a child in order to read, write, and speak. Once we have mastered enough language we can communicate with relative ease, yet growing up we rarely learn much about language choices and what they mean for our communication.

Language Creates Social Reality

Our social realities are constructed through language; and therefore, people with different experiences in, and understandings of, the world can define the same things in very different ways. Language is culturally transmitted—we learn how to define our world first from our families and then our later definitions of the world are influenced by friends and institutions such as the media, education, and religion. If we grow up in a sexist culture, we are likely to hold sexist attitudes. Similarly, if we grow up in a culture that defines the environment as our first priority in making any decisions, we’re likely to grow with environmentally friendly attitudes. Language, then, is not neutral. As a culture, as groups of people, and as individuals, we decide what words we’re going to use to define one thing or another.

For public speakers, these facts are important for three primary reasons. First, the careful use of language can make the difference between you giving a remarkable speech and one that is utterly forgettable. Second, you must remember that audience members may not share the same language for the definition of the very same ideas, realities, or even specific items. Finally, the language that you use in public (and even private) communication says something about you—about how you define and therefore perceive the world. If you are not careful with your language you may unintentionally communicate something negative about yourself simply because of a careless use of language. You should think very carefully about your audience’s and your own language when you prepare to speak publicly. You can master all of the other elements in this textbook, but without an effective use of language those other mastered skills will not mean much to your audience. The suggestions in this chapter will help you communicate as effectively as possible using appropriate and expressive. You’ll also learn about language to avoid so that your language leaves the audience with a positive impression of you.

The Differences Language Choices can Make

When I discuss the importance of language choice with my students, I generally begin with two different paragraphs based on a section from Reverend Jesse Jackson’s “Rainbow Coalition” speech. The first paragraph I read them is a section of Reverend Jackson’s speech that I have rewritten. The second paragraph is the actual text from Reverend Jackson’s speech. Let’s start with my version first:

• America should dream. Choose people over building bombs. Destroy the weapons and don’t hurt the people. Think about a new system of values. Think about lawyers more interested in the law than promotions. Consider doctors more interested in helping people get better than in making money. Imagine preachers and priests who will preach and not just solicit money.

This paragraph is clear and simple. It gets the point across to the audience. But compare my version of his paragraph to Reverend Jackson’s (1984) actual words:

• Young America dream. Choose the human race over the nuclear race. Bury the weapons and don’t burn the people. Dream of a new value system. Dream of lawyers more concerned about justice than a judgeship. Dream of doctors more concerned about public health than personal wealth. Dream of preachers and priests who will prophecy and not just profiteer.

The significant difference between these two versions of the paragraph can be explained simply as the difference between carefully choosing one group of words over another group of words. My version of the speech is fine, but it is utterly forgettable. Reverend Jackson’s exact wording, however, is stunning. The audience probably remembered his speech and the chills that went down their spines when they heard it long after it was over. This example, I hope, exemplifies the difference language choice can make. Using language in a way that makes you and your speech memorable, however, takes work. Few people come by this talent naturally, so give yourself plenty of time to rework your first draft to fine tune and perfect your language choice. Using some of the strategies discussed below will help you in this process.

References

Jackson, J. (1984). 1984 Speech at the Democratic National Convention. San Francisco, CA: July 18. Found at (opens in new window)americanrhetoric.com(opens in new window)

Spivey, M. J., McRae, K., & Joanisse, M.F. (2012). The Cambridge Handbook of Psycholinguistics. “How the Languages We Speak Shape the Way We Think. ” Lera Boroditsky, 615-631. New York, NY: Cambridge University Press.

Contributors and Attributions

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