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1.7: Aesthetically Pleasing

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    216081
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    For our purposes, aesthetics refers to the beauty or good taste of a presentation aid. Earlier we mentioned the universal principles of good design: unity, emphasis or focal point, scale and proportion, balance, and rhythm. Because of wide differences in taste, not everyone will agree on what is aesthetically pleasing, and you may be someone who does not think of yourself as having much artistic talent. Still, if you keep these principles in mind, they will help you to create attractive, professional-looking visuals.

    The other aesthetic principle to keep in mind is that your presentation aids are intended to support your speech, not the other way around. The decisions you make in designing your visuals should be dictated by the content of your speech. If you use color, use it for a clear reason. If you use a border, keep it simple. Whatever you do, make certain that your presentation aids will be perceived as carefully planned and executed elements of your speech.

    How to Choose Good Color

    Color is very important and can definitely make a strong impact on an audience. However, don’t go overboard or decide to use unappealing combinations of color. For example, you should never use a light font color (like yellow) on a solid white background because it’s hard for the eye to read. You should also realize that while colors may be rich and vibrant on your computer screen at home, they may be distorted by a different monitor. While we definitely are in favor of experimenting with various color schemes, always check your presentation out on multiple computers to see if the slide color is being distorted in a way that makes it hard to read.

    Visual and Audio Effects

    Everyone who has had an opportunity to experiment with PowerPoint, Keynote, and Prezi knows that animation in transitions between slides or even on a single slide can be fun, but often people do not realize that too much movement can actually distract audience members. While all presentation software packages offer you very cool slide movements and other bells and whistles, they are not always very helpful for your presentation. If you’re going to utilize slide transitions or word animation, stick to only three or four different types of transitions in your whole presentation. Furthermore, do not have more than one type of movement on a given slide. If you’re going to have all your text come from the right side of the screen in a bulleted list, make sure that all the items on the bulleted list come from the right side of the screen.

    Good writers make conscious choices. They understand their purpose and audience. Every decision they make on the page, from organizing an essay to choosing a word with just the right connotations, is made with their purpose and audience in mind.

    The same principle applies to visual communication. As a presenter, you choose the following:

    • When to show images or video for maximum impact;
    • Which images will best produce the effect you want;
    • When to present information using a table, chart, or other graphic;
    • How much text to include in slides or informational graphics; and
    • How to organize graphics so they present information clearly.

    Your goal is to use visual media to support and enhance your presentation. At the same time, you must make sure these media do not distract your audience or interfere with getting your point across. Your ideas, not your visuals, should be the focus.

    Tips

    Here are some tips to keep in mind when creating an effective presentation:

    1. Remember to avoid too much text. You should keep your text brief and include talking points only. Detailed notes can be inserted into the notes section (or you can use some other form of notes as you present), but only you should see those notes, unless a professor asks to see your notes to evaluate your presentation as an assignment.
    2. Be consistent and clear with your font choices. Helvetica is a nice font for presentations. Make sure your font is large enough that an audience in a room would be able to see your text, even if audience members are sitting in the back of the room.
    3. Be careful with your color choices for text and background. You want to make sure your audience can read your text easily. Black on white text is easiest to read but is also boring for a presentation. Still, when you add color, just be sure you are adding color that works and doesn’t distract.
    4. Add images. Text on slides for every slide is boring. Add appropriate images to your slides. Relevant charts and graphs are excellent, as are pictures that will connect to your content. Think about moments where an image can more easily convey information or a message. A powerful image on a slide with no accompanying text can be a powerful way to capture your audience’s attention.
    5. Make sure your main points are clear. Remember to connect your ideas well and provide background information and transitions when necessary.
    6. Keep your audience in mind. Your audience will affect the overall tone and appearance of your presentation. Sometimes, humor can be appropriate. Other times, a more serious tone may be necessary. Just as you evaluate your situation any time you write a paper, you should evaluate your situation for creating a presentation.

    1.7: Aesthetically Pleasing is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by LibreTexts.