The brain can generate body awareness by registering coincident sensations. For example, when you rub your arm, you see your hand rubbing your arm and simultaneously feel the rubbing sensation in both your hand and your arm. This simultaneity tells you that it is your hand and your arm. Infants use the same type of coincident sensations to initially develop the self/nonself distinction that is fundamental to our construal of the world.
The fact that your brain constructs body awareness in this way can be experienced via the rubber-hand illusion (see Outside Resource on this). If you see a rubber hand being rubbed and simultaneously feel the corresponding rubbing sensation on your own body out of view, you will momentarily feel a bizarre sensation—that the rubber hand is your own.
The construction of our body awareness appears to be mediated by specific brain mechanisms involving a region of the cortex known as the temporoparietal junction. Damage to this brain region can generate distorted body awareness, such as feeling a substantially elongated torso. Altered neural activity in this region through artificial stimulation can also produce an out-of-body experience (see this module’s Outside Resources section), in which you feel like your body is in another location and you have a novel perspective on your body and the world, such as from the ceiling of the room.
Remarkably, comparable brain mechanisms may also generate the normal awareness of the sense of self and the sensation of being inside a body. In the context of virtual reality this sensation is known as presence (the compelling experience of actually being there). Our normal localization of the self may be equally artificial, in that it is not a given aspect of life but is constructed through a special brain mechanism.
A Social Neuroscience Theory of Consciousness (Graziano & Kastner, 2011) ascribes an important role to our ability to localize our own sense of self. The main premise of the theory is that you fare better in a social environment to the extent that you can predict what people are going to do. So, the human brain has developed mechanisms to construct models of other people’s attention and intention, and to localize those models in the corresponding people’s heads to keep track of them. The proposal is that the same brain mechanism was adapted to construct a model of one’s own attention and intention, which is then localized in one’s own head and perceived as consciousness. If so, then the primary function of consciousness is to allow us to predict our own behavior. Research is needed to test the major predictions of this new theory, such as whether changes in consciousness (e.g., due to normal fluctuations, psychiatric disease, brain damage) are closely associated with changes in the brain mechanisms that allow us to model other people’s attention and intention.
Conscious Experiences of Decision Making
Choosing among multiple possible actions, the sense of volition, is closely associated with our subjective feeling of consciousness. When we make a lot of decisions, we may feel especially conscious and then feel exhausted, as if our mental energy has been drained.

When making a decision you might carefully consider your choices or simply "go with your gut". [Image: Daniel Lee, https://goo.gl/aJi3jx, CC BY-NC-SA 2.0, https://goo.gl/Toc0ZF]
We make decisions in two distinct ways. Sometimes we carefully analyze and weigh different factors to reach a decision, taking full advantage of the brain’s conscious mode of information processing. Other times we make a gut decision, trusting the unconscious mode of information processing (although it still depends on the brain). The unconscious mode is adept at simultaneously considering numerous factors in parallel, which can yield an overall impression of the sum total of evidence. In this case, we have no awareness of the individual considerations. In the conscious mode, in contrast, we can carefully scrutinize each factor—although the act of focusing on a specific factor can interfere with weighing in other factors.
One might try to optimize decision making by taking into account these two strategies. A careful conscious decision should be effective when there are only a few known factors to consider. A gut decision should be effective when a large number of factors should be considered simultaneously. Gut decisions can indeed be accurate on occasion (e.g., guessing which of many teams will win a close competition), but only if you are well versed in the relevant domain (Dane, Rockmann, & Pratt, 2012).
As we learn from our experiences, some of this gradual knowledge accrual is unconscious; we don’t know we have it and we can use it without knowing it. On the other hand, consciously acquired information can be uniquely beneficial by allowing additional stages of control (de Lange, van Gaal, Lamme, & Dehaene, 2011). It is often helpful to control which new knowledge we acquire and which stored information we retrieve in accordance with our conscious goals and beliefs.
Whether you choose to trust your gut or to carefully analyze the relevant factors, you feel that you freely reach your own decision. Is this feeling of free choice real? Contemporary experimental techniques fall short of answering this existential question. However, it is likely that at least the sense of immediacy of our decisions is an illusion.
In one experiment, people were asked to freely consider whether to press the right button or the left button, and to press it when they made the decision (Soon, Brass, Heinze, & Haynes, 2008). Although they indicated that they made the decision immediately before pressing the button, their brain activity, measured using functional magnetic resonance imaging, predicted their decision as much as 10 seconds before they said they freely made the decision. In the same way, each conscious experience is likely preceded by precursor brain events that on their own do not entail consciousness but that culminate in a conscious experience.
In many situations, people generate a reason for an action that has nothing to do with the actual basis of the decision to act in a particular way. We all have a propensity to retrospectively produce a reasonable explanation for our behavior, yet our behavior is often the result of unconscious mental processing, not conscious volition.
Why do we feel that each of our actions is immediately preceded by our own decision to act? This illusion may help us distinguish our own actions from those of other agents. For example, while walking hand-in-hand with a friend, if you felt you made a decision to turn left immediately before you both turned left, then you know that you initiated the turn; otherwise, you would know that your friend did.
Even if some aspects of the decision-making process are illusory, to what extent are our decisions determined by prior conditions? It certainly seems that we can have full control of some decisions, such as when we create a conscious intention that leads to a specific action: You can decide to go left or go right. To evaluate such impressions, further research must develop a better understanding of the neurocognitive basis of volition, which is a tricky undertaking, given that decisions are conceivably influenced by unconscious processing, neural noise, and the unpredictability of a vast interactive network of neurons in the brain.
Yet belief in free choice has been shown to promote moral behavior, and it is the basis of human notions of justice. The sense of free choice may be a beneficial trait that became prevalent because it helped us flourish as social beings.
Understanding Consciousness
Our human consciousness unavoidably colors all of our observations and our attempts to gain understanding. Nonetheless, scientific inquiries have provided useful perspectives on consciousness. The advances described above should engender optimism about the various research strategies applied to date and about the prospects for further insight into consciousness in the future.

Because conscious experiences are inherently private, they have sometimes been taken to be outside the realm of scientific inquiry. This view idealizes science as an endeavor involving only observations that can be verified by multiple observers, relying entirely on the third-person perspective, or the view from nowhere (from no particular perspective). Yet conducting science is a human activity that depends, like other human activities, on individuals and their subjective experiences. A rational scientific account of the world cannot avoid the fact that people have subjective experiences.
Subjectivity thus has a place in science. Conscious experiences can be subjected to systematic analysis and empirical tests to yield progressive understanding. Many further questions remain to be addressed by scientists of the future. Is the first-person perspective of a conscious experience basically the same for all human beings, or do individuals differ fundamentally in their introspective experiences and capabilities? Should psychological science focus only on ordinary experiences of consciousness, or are extraordinary experiences also relevant? Can training in introspection lead to a specific sort of expertise with respect to conscious experience? An individual with training, such as through extensive meditation practice, might be able to describe their experiences in a more precise manner, which could then support improved characterizations of consciousness. Such a person might be able to understand subtleties of experience that other individuals fail to notice, and thereby move our understanding of consciousness significantly forward. These and other possibilities await future scientific inquiries into consciousness.
Consciousness by Ken Paller and Satoru Suzuki is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Permissions beyond the scope of this license may be available in our Licensing Agreement.