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8.1: Defining Theory

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    55231
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    When we mention the word theory to our students, we often watch their eyes glaze over as if it is the most boring thing we could talk about. Students sometimes have the misperception that theory has absolutely no relevance in their lives. But, did you know that you use and test theories of communication on a daily basis? Whether you know it or not, your theories guide how you communicate. For example, you may have a theory that attractive people are harder to talk to than less attractive people. If you believe this is true, you are probably missing opportunities to get to know entire groups of people.

    Our personal theories guide our communication, but there are often problems with them. They generally are not complete or sophisticated enough to help us fully understand the complexities of the communication in which we engage. Therefore, it is essential that we go beyond personal theories to develop and understand ones that guide both our study and performance of communication.

    Before we get into the functions theories perform for us, let’s define what we mean by theory. Hoover defined theory as “a set of inter-related propositions that suggest why events occur in the manner that they do”. Foss, Foss and Griffin defined theory as, “a way of framing an experience or event—an effort to understand and account for something and the way it functions in the world”.

    Theories are a way of looking at events, organizing them, and representing them. Take a moment to reflect on the elegant simplicity of these two definitions by Hoover and Foss, Foss and Griffin. Any thoughts or ideas you have about how things work in the world or your life are your personal theories? These theories are essentially you’re framework for how the world works, and guide how you function in the world. You can begin to see how important it is that your theories are solid. As you’ll see, well-developed Communication theories help us better understand and explain the communicative behaviors of ourselves and others.

    Functions of Communication Theory

    While theories in many disciplines can be hard for some to understand, in a field like Communication, our theories are important to understand because they directly impact our daily lives. In this respect, they serve several functions in guiding our communication.

    Communication Theory and You

    In elementary school you might have believed in cooties. Or, you might have believed that if a boy was mean to a girl, he must have liked her, and vice versa. In Jr. High and High School, finding a date to the homecoming or prom could be one of the most intimidating things to do. Now, in college, the dating world has once again evolved. The ambiguity between what defines a date and a friendly night out can be frustrating for some and exciting for others. Regardless, when situations like these appear, it is easy to seek advice from friends about the situation, ask a parent, or search the web for answers. Each of these resources will likely provide theories about functioning in relationships that you can choose to use or dismiss when clarifying the relationship’s dynamic situation. What are some theories you’ve heard about how to communicate in cross-gendered relationships?

    The first function theories serve is that they help us organize and understand our communication experiences. We use theories to organize a broad range of experiences into smaller categories by paying attention to “common features” of communication situations (Infante, Rancer & Womack). How many times have you surfed the internet and found articles or quizzes on relationships and what they mean for different genders? Deborah Tannen, author of You Just Don’t Understand: Women and Men in Conversations, argues that men and women talk in significantly different ways and for significantly different reasons. Of course, these differences cannot be applied to all men and women. But, theories on gender communication help us organize and understand the talk of the different genders in a more simplified context so we can understand general patterns of communication behavior. This helps us make appropriate decisions in gendered communication situations.

    A second function of theories is that they help us choose what communicative behaviors to study. Theories guide where we choose to look, what we look at, and how we look at communicative phenomenon. Remember back to Chapter 1 where we defined communication study. Theories focus our attention on certain aspects of that definition. If you find that Tannen’s theories regarding how men and women talk differ from your own perceptions, or that they’re outdated, you might choose to more closely study the talk or non-verbals of men and women to see if you can rectify the difference in theoretical perspectives. You likely already do this on a personal level. Googling something as simple as “how to act in a relationship,” will lead you to hundreds of websites and articles breaking down the dynamics of relationships depending on one’s gender. Likewise, if you want to persuade someone to do something for you, you probably have a theory about what strategies you can use to get them to do what you want. Your theory guides how you approach your persuasive attempts, and what you look for to see if you were successful or not.

    A third function of theories is that they help us broaden our understanding of human communication. Scholars who study communication share theories with one another online, through books, journal articles, and at conferences. The sharing of theories generates dialogue, which allows us to further refine the theories developed in this field. Tannen’s book allowed the public to re-think the personal theories they had about the communication of men and women. With the opportunity to find countless theories through new books, magazines, the Internet, and TV shows, the general public has the opportunity to find theories that will influence how they understand and communicate in the world. But, are these theories valid and useful? It’s likely that you discuss your personal theories of communication with others on a regular basis to get their feedback.

    A fourth function of theories is that they help us predict and control our communication. When we communicate, we try to predict how our interactions will develop so we can maintain a certain level of control. Imagine being at a party and you want to talk to someone that you find attractive. You will use some sort of theory about how to talk to others to approach this situation in order to make it more successful. As in all situations, the better your theoretical perspectives, the better chances for success when communicating. While theories do not allow us to predict and control communication with 100% certainty, they do help us function in daily interactions at a more predictable and controlled level. Notice that when you are successful, or unsuccessful, in your interactions, you use this information to assess and refine your own theoretical perspectives.

    A fifth function of theories is that they help us challenge current social and cultural realities by providing new ways of thinking and living. People sometimes make the mistake of assuming that the ways we communicate are innate rather than learned. This is not true. In order to challenge the communicative norms we learn, people use critical theories to ask questions about the status quo of human communication, particularly focusing on how humans use communication to bring advantage and privilege to particular people or groups. For example, Tannen argues that when men listen to women express their troubles, they listen with the purpose of wanting to provide a fix or give advice. Tannen argues that many times, women are not looking for advice or a fix, but rather empathy or sympathy from their male conversational partners. With this understanding, it’s possible to begin teaching men new strategies for listening in cross-gendered conversations that serve to build stronger communication ties. Critical theories challenge our traditional theoretical understandings, providing alternative communicative behaviors for social change.

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    While theories serve many useful functions, these functions don’t really matter if we do not have well-developed theories that provide a good representation of how our world works. While we all form our personal theories through examining our experiences, how are communication theories developed?

    References

    1. Image by Wikibooks is licensed under CC BY-SA 3.0

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