7.0: Introduction

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Learning Objectives

After reading this chapter, you should be able to:

List and describe the four functions of an introduction
List and describe the common types of attention getters
Describe and implement strategies for preparing introductions
List and describe the four functions of a conclusion
List and describe common types of conclusions
Describe and implement strategies for preparing conclusions
Apply chapter concepts in review questions and activities

First impressions count. Carlin Flora, writing in Psychology Today, recounts an experiment in which people with no special training were shown 20 to 32-second video clips of job applicants in the initial stages of a job interview. After watching the short clips, the viewers were asked to rate the applicants on characteristics including self-assurance and likability— important considerations in a job interview. These ratings were then compared with the findings from the trained interviewers who spent 20 minutes or more with the job applicants. The result: The 20- to 32- second ratings were basically the same as the ratings from the trained interviewers (2004). This all to say, your introduction is your first chance to make a good first impression with your audience.

He has the deed half done who has made a beginning.

~ Horace

Contributors and Attributions

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