5: Developing your Self-Marketing Campaign

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Page ID: 107775

Graciela Martinez and Elizabeth Shaker
College of the Canyons

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Learning Objectives

Review the steps involved in creating a productive job search and the importance of networking while building your campaign.
Create a strong resume and cover letter to make you stand apart from the crowd.
Illustrate a professional presence through social media to support your campaign.
Appraise your interviewing skills to help get you in shape for your next job or internship.

As you prepare for your selected career path it is important to make yourself stand out from the crowd. You will do this by designing your own personalized marketing campaign. It is important to understand the steps involved in creating a productive job search and the importance of networking as a framework to building your campaign.