Skip to main content
Social Sci LibreTexts

5.6: Experimental Research (Summary)

  • Page ID
    309646
  • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    \( \newcommand{\dsum}{\displaystyle\sum\limits} \)

    \( \newcommand{\dint}{\displaystyle\int\limits} \)

    \( \newcommand{\dlim}{\displaystyle\lim\limits} \)

    \( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

    ( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\id}{\mathrm{id}}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\kernel}{\mathrm{null}\,}\)

    \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\)

    \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\)

    \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

    \( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

    \( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

    \( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vectorC}[1]{\textbf{#1}} \)

    \( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

    \( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

    \( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

    \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \(\newcommand{\longvect}{\overrightarrow}\)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    \(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)

    Key Takeaways

    • An experiment is a type of empirical study that features the manipulation of an independent variable, the measurement of a dependent variable, and control of extraneous variables.
    • An extraneous variable is any variable other than the independent and dependent variables. A confound is an extraneous variable that varies systematically with the independent variable.
    • Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a wait-list control condition. Experimental treatments can also be compared with the best available alternative.
    • Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
    • Random assignment to conditions in between-subjects experiments or counterbalancing of orders of conditions in within-subjects experiments is a fundamental element of experimental research. The purpose of these techniques is to control extraneous variables so that they do not become confounding variables.
    • Studies are high in internal validity to the extent that the way they are conducted supports the conclusion that the independent variable caused any observed differences in the dependent variable. Experiments are generally high in internal validity because of the manipulation of the independent variable and control of extraneous variables.
    • Studies are high in external validity to the extent that the result can be generalized to people and situations beyond those actually studied. Although experiments can seem “artificial”—and low in external validity—it is important to consider whether the psychological processes under study are likely to operate in other people and situations.
    • There are several effective methods you can use to recruit research participants for your experiment, including through formal subject pools, advertisements, and personal appeals. Field experiments require well-defined participant selection procedures.
    • It is important to standardize experimental procedures to minimize extraneous variables, including experimenter expectancy effects.
    • It is important to conduct one or more small-scale pilot tests of an experiment to be sure that the procedure works as planned.

    Key Terms and Concepts

    EXPERIMENT

    A study that manipulates an independent variable, measures a dependent variable, and controls extraneous variables.

    INDEPENDENT VARIABLE

    The variable that the researcher manipulates.

    DEPENDENT VARIABLE

    The outcome variable that is measured.

    CONDITIONS

    The different levels or values of the independent variable.

    CONTROL

    Holding extraneous variables constant or using random assignment.

    EXTRANEOUS VARIABLES

    Variables other than the IV that might affect the DV.

    SINGLE FACTOR TWO-LEVEL DESIGN

    An experiment with one independent variable with two levels.

    SINGLE FACTOR MULTI LEVEL DESIGN

    An experiment with one independent variable with three or more levels.

    CONFOUNDING VARIABLE

    An extraneous variable that varies systematically with the independent variable.

    TREATMENT

    An intervention or manipulation applied to participants.

    TREATMENT CONDITION

    A condition in which participants receive the experimental treatment.

    CONTROL CONDITION

    A condition used for comparison that does not receive the treatment.

    RANDOMIZED CLINICAL TRIAL

    An experiment testing a treatment with random assignment.

    PLACEBO

    An inactive substance or fake treatment given to control for expectation effects.

    PLACEBO EFFECT

    Improvement resulting from expectations rather than the treatment itself.

    PLACEBO CONTROL CONDITION

    Participants receive a placebo that resembles the treatment, but lacks the treatment element.

    WAIT-LIST CONTROL CONDITION

    Participants are told they will receive the treatment at a later time.

    BETWEEN-SUBJECTS EXPERIMENT

    An experiment where different participants are in each condition.

    RANDOM ASSIGNMENT

    Assigning participants to conditions using a random process.

    BLOCK RANDOMIZATION

    Random assignment in blocks to ensure equal sample sizes.

    MATCHED-GROUPS DESIGN

    Matching participants on key variables before randomly assigning them to conditions.

    WITHIN-SUBJECTS EXPERIMENT

    An experiment where the same participants experience all conditions.

    ORDER EFFECT

    The influence of experiencing one condition on performance in subsequent conditions.

    CARRYOVER EFFECT

    Effects from one condition that persist into the next condition.

    PRACTICE EFFECT

    Improvement in performance due to repeated practice or exposure.

    FATIGUE EFFECT

    Decline in performance due to tiredness or boredom.

    CONTEXT EFFECT (OR CONTRAST EFFECT)

    The influence of one condition on another by providing a comparison context.

    COUNTERBALANCING

    Varying the order of conditions across participants to control for order effects.

    COMPLETE COUNTERBALANCING

    Including all possible orders of conditions.

    RANDOM COUNTERBALANCING

    Randomly determining the order of conditions for each participant.

    INTERNAL VALIDITY

    The degree to which changes in the dependent variable are directly caused by the independent variable, and not other factors.

    EXTERNAL VALIDITY

    The degree to which findings generalize beyond the study.

    MUNDANE REALISM

    The extent to which an experimental situation resembles real-world situations.

    PSYCHOLOGICAL REALISM

    The extent to which an experiment creates genuine psychological involvement.

    CONSTRUCT VALIDITY

    The extent to which the test or measure adequately measures the constructs.

    OPERATIONALIZATION

    The process of defining constructs in measurable terms.

    STATISTICAL VALIDITY

    Whether statistical conclusions are appropriate and accurate.

    SUBJECT POOL

    A group of individuals available for participation.

    EXPERIMENTER EXPECTANCY EFFECT

    Researcher expectations that influence participant behavior or data interpretation.

    DOUBLE-BLIND STUDY

    A study where neither participants nor experimenters know who is in which condition.

    MANIPULATION CHECK

    A measure to verify that the independent variable manipulation had its intended effect.

    PILOT TEST

    A small-scale trial run to identify problems before conducting the full study.

    Test Your Knowledge (answers at end of section)

    1. What is the key characteristic that distinguishes an experiment from other research methods?

    A. Experiments are conducted in laboratories

    B. Experiments involve the manipulation of an independent variable by the researcher

    C. Experiments use larger sample sizes than other methods

    D. Experiments are more expensive than other research methods

    2. A confounding variable differs from an extraneous variable in that a confounding variable:

    A. Cannot be controlled by the experimenter

    B. Varies systematically with the independent variable

    C. Is always related to participant characteristics

    D. Only occurs in between-subjects designs

    3. Researchers studying a new therapy find that patients in the treatment condition improve more than those in a no-treatment control condition. However, they cannot conclude the therapy works because:

    A. The sample size was too small

    B. The improvement could be due to placebo effects rather than the therapy itself

    C. Random assignment was not used

    D. Internal validity was too high

    4. In a between-subjects design, each participant experiences:

    A. All levels of the independent variable

    B. Only one level of the independent variable

    C. Both the independent and dependent variables

    D. Multiple dependent variables simultaneously

    5. Complete counterbalancing becomes impractical when the number of conditions is large because:

    A. Participants cannot remember which condition they were in

    B. The number of possible orders increases factorially (e.g., 6 conditions = 720 orders)

    C. Carryover effects become too strong

    D. Random assignment no longer works effectively

    6. A researcher finds that sleep deprivation reduces test performance in a laboratory study, but participants knew they were being studied and the artificial environment may have affected results. This scenario illustrates concerns about:

    A. Statistical conclusion validity

    B. Internal validity

    C. External validity (generalizability)

    D. Construct validity

    7. Fredrickson and colleagues had participants complete a math test while wearing a swimsuit. Although this seems artificial, the researchers argued the study has value because:

    A. It has high mundane realism since people often wear swimsuits

    B. The psychological process of self-objectification likely operates in various situations, giving it psychological realism

    C. Laboratory studies always have high external validity

    D. Statistical validity is more important than external validity

    8. When is it most appropriate for a researcher to use a manipulation check in an experiment?

    A. Only in between-subjects designs

    B. When the researcher wants to verify that the independent variable manipulation had its intended psychological effect on participants

    C. Only when using random assignment

    D. When the dependent variable is difficult to measure

    9. In Rosenthal and Fode's study, students training 'maze-bright' rats got better results than those training 'maze-dull' rats, even though all rats were genetically similar. This demonstrates:

    A. Random assignment failed

    B. Experimenter expectancy effects where experimenters' expectations unintentionally influence results

    C. That genetic factors are more important than training

    D. A placebo effect in animal research

    Answer Key with Explanations

    1. B - Experiments involve the manipulation of an independent variable by the researcher

    The defining characteristic of an experiment is that the researcher actively manipulates the independent variable and then observes the effect on the dependent variable. This manipulation, combined with control and random assignment, allows researchers to draw causal conclusions.

    2. B - Varies systematically with the independent variable

    A confounding variable is an extraneous variable that differs on average across levels of the independent variable. For example, if participants in one condition have substantially higher IQs on average than participants in another condition, then IQ would be confounding because it varies systematically with the conditions. However, if IQ varies randomly across conditions (some high, some low in each), it's merely extraneous. The systematic variation is what makes confounding variables problematic.

    3. B - The improvement could be due to placebo effects rather than the therapy itself

    Placebo effects are often driven by expectations which poses a serious problem for researchers who want to determine whether a treatment works. An alternative is using a placebo control condition.

    4. B - Only one level of the independent variable

    In a between-subjects (or between-groups) design, each participant is assigned to only one condition or level of the independent variable. Different groups of participants experience different conditions, and performance is compared across groups.

    5. B - The number of possible orders increases factorially (e.g., 6 conditions = 720 orders)

    Factorial growth (calculated as n!, where n is the number of conditions) makes complete counterbalancing impractical with many conditions. Latin square designs are a more efficient way of counterbalancing that require far fewer orders.

    6. C - External validity (generalizability)

    External validity refers to the extent to which research findings generalize beyond the specific study context to other settings, populations, and times. Concerns about the artificial laboratory environment and participants' awareness suggest the findings may not generalize to real-world settings, which is an external validity issue.

    7. B - The psychological process of self-objectification likely operates in various situations, giving it psychological realism

    At first, this manipulation might seem silly. When will undergraduate students ever have to complete math tests in their swimsuits outside of this experiment? However, the process of self-objectification and its effect on attention is likely to operate in a variety of situations. Psychological realism can have value even when mundane realism is lacking.

    8. B - When the researcher wants to verify that the independent variable manipulation had its intended psychological effect on participants

    A manipulation check is used to verify that the manipulation of the independent variable actually had the intended effect. For example, if you manipulate anxiety, you might include a manipulation check to confirm participants in the high-anxiety condition actually experienced more anxiety than those in the low-anxiety condition.

    9. B - Experimenter expectancy effects where experimenters' expectations unintentionally influence results

    Although the rats were genetically similar, some of the students were told that they were working with "maze-bright" rats that had been bred to be good learners, and other students were told that they were working with "maze-dull" rats that had been bred to be poor learners. Over five days of training, the "maze-bright" rats made more correct responses, made the correct response more quickly, and improved more steadily. The students' expectations about how the rats would perform made the difference and demonstrates how experimenters' expectations can unintentionally influence results—an experimenter expectancy effect.

    References

    Bauman, C.W., McGraw, A.P., Bartels, D.M., & Warren, C. (2014). Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology. Social and Personality Psychology Compass, 8/9, 536-554.

    Birnbaum, M.H. (1999). How to show that 9>221: Collect judgments in a between-subjects design. Psychological Methods, 4(3), 243-249.

    Cialdini, R. (2005, April). Don’t throw in the towel: Use social influence research. APS Observer. Retrieved fromhttp://www.psychologicalscience.org/index.php/publications/observer/2005/april-05/dont-throw-in-the-towel-use-social-influence-research.html

    Darley, J. M., & Latané, B. (1968). Bystander intervention in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 4, 377–383.

    Fredrickson, B. L., Roberts, T.-A., Noll, S. M., Quinn, D. M., & Twenge, J. M. (1998). The swimsuit becomes you: Sex differences in self-objectification, restrained eating, and math performance. Journal of Personality and Social Psychology, 75, 269–284.

    Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35, 472–482.

    Guéguen, N., & de Gail, Marie-Agnès. (2003). The effect of smiling on helping behavior: Smiling and good Samaritan behavior. Communication Reports, 16, 133–140.

    Ibolya, K., Brake, A., & Voss, U. (2004). The effect of experimenter characteristics on pain reports in women and men. Pain, 112, 142–147.

    Judd, C.M. & Kenny, D.A. (1981). Estimating the effects of social interventions. Cambridge, MA: Cambridge University Press.

    Knecht, S., Dräger, B., Deppe, M., Bobe, L., Lohmann, H., Flöel, A., . . . Henningsen, H. (2000). Handedness and hemispheric language dominance in healthy humans. Brain: A Journal of Neurology, 123(12), 2512-2518.http://dx.doi.org/10.1093/brain/123.12.2512

    Manning, R., Levine, M., & Collins, A. (2007). The Kitty Genovese murder and the social psychology of helping: The parable of the 38 witnesses. American Psychologist, 62, 555–562.

    Morling, B. (2014, April). Teach your students to be better consumers. APS Observer. Retrieved fromhttp://www.psychologicalscience.org/index.php/publications/observer/2014/april-14/teach-your-students-to-be-better-consumers.html

    Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347, 81–88.

    Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59, 565–590.

    Rosenthal, R., & Fode, K. (1963). The effect of experimenter bias on performance of the albino rat. Behavioral Science, 8, 183-189.

    Rosenthal, R., & Rosnow, R. L. (1976). The volunteer subject. New York, NY: Wiley.

    Rosenthal, R. (1976). Experimenter effects in behavioral research (enlarged ed.). New York, NY: Wiley.

    Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician. Baltimore, MD: Johns Hopkins University Press.

    Exercises
    • Practice: List five variables that can be manipulated by the researcher in an experiment. List five variables that cannot be manipulated by the researcher in an experiment.
    • Practice: For each of the following topics, decide whether that topic could be studied using an experimental research design and explain why or why not.
      • Effect of parietal lobe damage on people’s ability to do basic arithmetic.
      • Effect of being clinically depressed on the number of close friendships people have.
      • Effect of group training on the social skills of teenagers with Asperger’s syndrome.
      • Effect of paying people to take an IQ test on their performance on that test.
    • Discussion: Imagine that an experiment shows that participants who receive psychodynamic therapy for a dog phobia improve more than participants in a no-treatment control group. Explain a fundamental problem with this research design and at least two ways that it might be corrected.
    • Discussion: For each of the following topics, list the pros and cons of a between-subjects and within-subjects design and decide which would be better.
      • You want to test the relative effectiveness of two training programs for running a marathon.
      • Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
      • In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
      • You want to see if concrete nouns (e.g., dog) are recalled better than abstract nouns (e.g., truth).
    • Practice: List two ways that you might recruit participants from each of the following populations:
      • elderly adults
      • unemployed people
      • regular exercisers
      • math majors
    • Discussion: Imagine a study in which you will visually present participants with a list of 20 words, one at a time, wait for a short time, and then ask them to recall as many of the words as they can. In the stressed condition, they are told that they might also be chosen to give a short speech in front of a small audience. In the unstressed condition, they are not told that they might have to give a speech. What are several specific things that you could do to standardize the procedure?

    This page titled 5.6: Experimental Research (Summary) is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Rajiv S. Jhangiani, I-Chant A. Chiang, Carrie Cuttler, & Dana C. Leighton via source content that was edited to the style and standards of the LibreTexts platform.