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10.5: Single-Subject Research (Summary)

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    309676
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    Key Takeaways

    • Single-subject research—which involves testing a small number of participants and focusing intensively on the behavior of each individual—is an important alternative to group research in psychology.
    • Single-subject studies must be distinguished from qualitative research on a single person or small number of individuals. Unlike more qualitative research, single-subject research focuses on understanding objective behavior through experimental manipulation and control, collecting highly structured data, and analyzing those data quantitatively.
    • Single-subject research has been around since the beginning of the field of psychology. Today it is most strongly associated with the behavioral theoretical perspective, but it can in principle be used to study behavior from any perspective.
    • Single-subject research designs typically involve measuring the dependent variable repeatedly over time and changing conditions (e.g., from baseline to treatment) when the dependent variable has reached a steady state. This approach allows the researcher to see whether changes in the independent variable are causing changes in the dependent variable.
    • In a reversal design, the participant is tested in a baseline condition, then tested in a treatment condition, and then returned to baseline. If the dependent variable changes with the introduction of the treatment and then changes back with the return to baseline, this provides strong evidence of a treatment effect.
    • In a multiple-baseline design, baselines are established for different participants, different dependent variables, or different settings—and the treatment is introduced at a different time on each baseline. If the introduction of the treatment is followed by a change in the dependent variable on each baseline, this provides strong evidence of a treatment effect.
    • Single-subject researchers typically analyze their data by graphing them and making judgments about whether the independent variable is affecting the dependent variable based on level, trend, and latency.
    • Differences between single-subject research and group research sometimes lead to disagreements between single-subject and group researchers. These disagreements center on the issues of data analysis and external validity (especially generalization to other people).
    • Single-subject research and group research are probably best seen as complementary methods, with different strengths and weaknesses, that are appropriate for answering different kinds of research questions.

    Key Terms and Concepts

    SINGLE-SUBJECT RESEARCH

    Intensive study of individual participants with repeated measurements over time.

    GROUP RESEARCH

    Research studying many participants to draw general conclusions.

    SOCIAL VALIDITY

    The importance and acceptability of research goals, procedures, and outcomes.

    EXPERIMENTAL ANALYSIS OF BEHAVIOR

    Basic research on principles of behavior using single-subject designs.

    APPLIED BEHAVIOR ANALYSIS

    Applying behavioral principles to solve real-world problems.

    STEADY STATE STRATEGY

    Establishing a stable baseline before introducing treatment.

    REVERSAL DESIGN

    Introducing and withdrawing treatment to demonstrate experimental control.

    ABA DESIGN

    Baseline phase, treatment phase, then return to baseline.

    BASELINE

    Initial observation period without treatment to establish typical behavior.

    MULTIPLE-TREATMENT REVERSAL DESIGN

    A baseline phase followed by several phases with different treatments.

    ALTERNATING TREATMENTS DESIGN

    Rapidly alternating between two or more treatments.

    MULTIPLE-BASELINE DESIGN

    Staggered introduction of treatment across behaviors, participants, or settings.

    VISUAL INSPECTION

    Examining graphs to determine whether treatment produced an effect.

    TREND

    A systematic increase or decrease in the dependent variable over time.

    LATENCY

    The time between treatment introduction and behavior changes.

    PERCENTAGE OF NON-OVERLAPPING DATA

    Percentage of responses in the treatment condition that are more extreme than the most extreme response in a relevant control condition.

    EXTERNAL VALIDITY

    The generalizability of findings to other people, settings, or times.

    CONVERGING EVIDENCE

    Multiple studies using different methods reaching the same conclusion.

    Test Your Knowledge (answers at end of section)

    1. What is single-subject research?

    A. Research that always involves exactly one participant

    B. Quantitative research studying in detail the behavior of each of a small number of participants

    C. Qualitative case study research focusing on subjective experience

    D. Research conducted in isolation from group studies

    2. Why is it important to focus intensively on individual participants in single-subject research?

    A. It is less expensive than group research

    B. Group research can hide individual differences and the behavior of a particular individual may be of primary interest

    C. Individual participants are always more reliable than groups

    D. It eliminates the need for statistical analysis

    3. What is the steady state strategy in single-subject research?

    A. Keeping all conditions exactly the same throughout the study

    B. Changing conditions after a fixed time regardless of behavior

    C. Waiting until behavior becomes fairly consistent before changing conditions

    D. Never changing experimental conditions

    4. The most basic single-subject research design is the:

    A. Multiple-baseline design

    B. Reversal or ABA design

    C. Alternating treatments design

    D. Factorial design

    5. Single-subject research is particularly good for:

    A. Testing weak, inconsistent effects

    B. Studying variables that cannot be manipulated

    C. Testing effectiveness of treatments on individuals with strong, consistent, biologically or socially important effects

    D. Large-scale population surveys

    6. The principle of converging evidence suggests that:

    A. One perfect study can prove a theory

    B. Scientists should examine patterns across multiple studies with different strengths and weaknesses

    C. Only experimental research is valid

    D. Media conclusions from single studies are always reliable

    Answer Key with Explanations

    1. B - Quantitative research studying in detail the behavior of each of a small number of participants

    Single-subject research is quantitative research that involves studying in detail the behavior of each of a small number of participants (typically 2-10). The term 'single-subject' refers to the intensive focus on each individual, not that only one participant is studied.

    2. B - Group research can hide individual differences and the behavior of a particular individual may be of primary interest

    Group research can hide individual differences—a treatment with positive effects for half the people and negative effects for the other half would appear to have no effect on average. Also, sometimes the behavior of a particular individual (e.g., a specific disruptive student) is of primary interest.

    3. C - Waiting until behavior becomes fairly consistent before changing conditions

    The steady state strategy means the researcher waits until the participant's behavior becomes fairly consistent from observation to observation before changing conditions. This makes it easier to detect any change when conditions do change.

    4. B - Reversal or ABA design

    The reversal design (also called ABA design) is the most basic single-subject design. It consists of a baseline phase (A), treatment phase (B), and return to baseline (A), and can be extended to ABAB or longer sequences.

    5. C - Testing effectiveness of treatments on individuals with strong, consistent, biologically or socially important effects

    Single-subject research is particularly good for testing treatment effectiveness on individuals when the focus is on strong, consistent, and biologically or socially important effects. It's also useful when the behavior of particular individuals is of interest.

    6. B - Scientists should examine patterns across multiple studies with different strengths and weaknesses

    Converging evidence means evaluating theories by looking at overall trends across multiple studies. If studies with different designs and different flaws all converge on the same conclusion, confidence increases dramatically.

    References

    Baer, D. M., Wolf, M. M., & Risley, T. R. (1968). Some current dimensions of applied behavior analysis. Journal of Applied Behavior Analysis, 1, 91–97.

    Danov, S. E., & Symons, F. E. (2008). A survey evaluation of the reliability of visual inspection and functional analysis graphs. Behavior Modification, 32, 828–839.

    Dehaene, S. (2011). The number sense: How the mind creates mathematics (2nd ed.). New York, NY: Oxford.

    Fisch, G. S. (2001). Evaluating data from behavioral analysis: Visual inspection or statistical models. Behavioral Processes, 54, 137–154.

    Hall, R. V., Lund, D., & Jackson, D. (1968). Effects of teacher attention on study behavior. Journal of Applied Behavior Analysis, 1, 1–12.

    Kazdin, A. E. (1982). Single-case research designs: Methods for clinical and applied settings. New York, NY: Oxford University Press.

    Ross, S. W., & Horner, R. H. (2009). Bully prevention in positive behavior support. Journal of Applied Behavior Analysis, 42, 747–759.

    Scruggs, T. E., & Mastropieri, M. A. (2001). How to summarize single-participant research: Ideas and applications. Exceptionality, 9, 227–244.

    Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and quasi-experimental designs for generalized causal inference. Boston, MA: Houghton Mifflin.

    Sidman, M. (1960). Tactics of scientific research: Evaluating experimental data in psychology. Boston, MA: Authors Cooperative.

    Skinner, B. F. (1938). The behavior of organisms: An experimental analysis. New York, NY: Appleton-Century-Crofts.

    Wolf, M. (1976). Social validity: The case for subjective measurement or how applied behavior analysis is finding its heart. Journal of Applied Behavior Analysis, 11, 203–214.

    Exercises
    • Practice: Find and read a published article in psychology that reports new single-subject research. (An archive of articles published in the Journal of Applied Behavior Analysis can be found at http://www.ncbi.nlm.nih.gov/pmc/journals/309/) Write a short summary of the study.
    • Practice: Design a simple single-subject study (using either a reversal or multiple-baseline design) to answer the following questions. Be sure to specify the treatment, operationally define the dependent variable, decide when and where the observations will be made, and so on.
      • Does positive attention from a parent increase a child’s tooth-brushing behavior?
      • Does self-testing while studying improve a student’s performance on weekly spelling tests?
      • Does regular exercise help relieve depression?
    • Practice: Create a graph that displays the hypothetical results for the study you designed in Exercise 1. Write a paragraph in which you describe what the results show. Be sure to comment on level, trend, and latency.
    • Discussion: Imagine you have conducted a single-subject study showing a positive effect of a treatment on the behavior of a man with social anxiety disorder. Your research has been criticized on the grounds that it cannot be generalized to others. How could you respond to this criticism?
    • Discussion: Imagine you have conducted a group study showing a positive effect of a treatment on the behavior of a group of people with social anxiety disorder, but your research has been criticized on the grounds that “average” effects cannot be generalized to individuals. How could you respond to this criticism?
    • Practice: Redesign as a group study the study by Hall and his colleagues described at the beginning of this chapter, and list the strengths and weaknesses of your new study compared with the original study.
    • Practice: The generation effect refers to the fact that people who generate information as they are learning it (e.g., by self-testing) recall it better later than do people who simply review information. Design a single-subject study on the generation effect applied to university students learning brain anatomy.

    This page titled 10.5: Single-Subject Research (Summary) is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Rajiv S. Jhangiani, I-Chant A. Chiang, Carrie Cuttler, & Dana C. Leighton via source content that was edited to the style and standards of the LibreTexts platform.