6.2: Conflict and Interpersonal Communication

Learning Objectives

• Define interpersonal conflict.
• Compare and contrast the five styles of interpersonal conflict management.
• Explain how perception and culture influence interpersonal conflict.
• List strategies for effectively managing conflict.

Who do you have the most conflict with right now? Your answer to this question probably depends on the various contexts in your life. If you still live at home with a parent or parents, you may have daily conflicts with your family as you try to balance your autonomy, or desire for independence, with the practicalities of living under your family’s roof. If you’ve recently moved into an apartment that you share, you may be negotiating roommate conflicts as you adjust to living with someone you may not know at all. You probably also have experiences managing conflict in romantic relationships and in the workplace. So think back and ask yourself, “How well do I handle conflict?” As with all areas of communication, we can improve if we have the background knowledge to identify relevant communication phenomena and the motivation to reflect on and enhance our communication skills.

Interpersonal Conflict

Interpersonal conflict occurs in interactions where there are real or perceived incompatible goals, scarce resources, or opposing viewpoints. Interpersonal conflict may be expressed verbally or nonverbally along a continuum ranging from a nearly imperceptible cold shoulder to a very obvious blowout. Interpersonal conflict is, however, distinct from interpersonal violence, which goes beyond communication to include abuse. Domestic violence is a serious issue and is discussed in the section “The Dark Side of Relationships.”

Figure 6.2.1 Interpersonal conflict is distinct from interpersonal violence, which goes beyond communication to include abuse. Bobafred – Fist Fight – CC BY-NC-ND 2.0.

Conflict is an inevitable part of close relationships and can take a negative emotional toll. It takes effort to ignore someone or be passive aggressive, and the anger or guilt we may feel after blowing up at someone are valid negative feelings. However, conflict isn’t always negative or unproductive. In fact, numerous research studies have shown that quantity of conflict in a relationship is not as important as how the conflict is handled (Markman et al., 1993). Additionally, when conflict is well managed, it has the potential to lead to more rewarding and satisfactory relationships (Canary & Messman, 2000).

Improving your competence in dealing with conflict can yield positive effects in the real world. Since conflict is present in our personal and professional lives, the ability to manage conflict and negotiate desirable outcomes can help us be more successful at both. Whether you and your partner are trying to decide what brand of flat-screen television to buy or discussing the upcoming political election with your mother, the potential for conflict is present. In professional settings, the ability to engage in conflict management, sometimes called conflict resolution, is a necessary and valued skill. However, many professionals do not receive training in conflict management even though they are expected to do it as part of their job (Gates, 2006). A lack of training and a lack of competence could be a recipe for disaster, which is illustrated in an episode of The Office titled “Conflict Resolution.” In the episode, Toby, the human-resources officer, encourages office employees to submit anonymous complaints about their coworkers. Although Toby doesn’t attempt to resolve the conflicts, the employees feel like they are being heard. When Michael, the manager, finds out there is unresolved conflict, he makes the anonymous complaints public in an attempt to encourage resolution, which backfires, creating more conflict within the office. As usual, Michael doesn’t demonstrate communication competence; however, there are career paths for people who do have an interest in or talent for conflict management. In fact, being a mediator was named one of the best careers for 2011 by U.S. News and World Report.^[1] Many colleges and universities now offer undergraduate degrees, graduate degrees, or certificates in conflict resolution. Being able to manage conflict situations can make life more pleasant rather than letting a situation stagnate or escalate. The negative effects of poorly handled conflict could range from an awkward last few weeks of the semester with a college roommate to violence or divorce. However, there is no absolute right or wrong way to handle a conflict. Remember that being a competent communicator doesn’t mean that you follow a set of absolute rules. Rather, a competent communicator assesses multiple contexts and applies or adapts communication tools and skills to fit the dynamic situation.

Conflict Management Styles

Would you describe yourself as someone who prefers to avoid conflict? Do you like to get your way? Are you good at working with someone to reach a solution that is mutually beneficial? Odds are that you have been in situations where you could answer yes to each of these questions, which underscores the important role context plays in conflict and conflict management styles in particular. The way we view and deal with conflict is learned and contextual. Is the way you handle conflicts similar to the way your parents handle conflict? If you’re of a certain age, you are likely predisposed to answer this question with a certain “No!” It wasn’t until my late twenties and early thirties that I began to see how similar I am to my parents, even though I, like many, spent years trying to distinguish myself from them. Research does show that there is intergenerational transmission of traits related to conflict management. As children, we test out different conflict resolution styles we observe in our families with our parents and siblings. Later, as we enter adolescence and begin developing platonic and romantic relationships outside the family, we begin testing what we’ve learned from our parents in other settings. If a child has observed and used negative conflict management styles with siblings or parents, he or she is likely to exhibit those behaviors with non–family members (Reese-Weber & Bartle-Haring, 1998).

There has been much research done on different types of conflict management styles, which are communication strategies that attempt to avoid, address, or resolve a conflict. Keep in mind that we don’t always consciously choose a style. We may instead be caught up in emotion and become reactionary. The strategies for more effectively managing conflict that will be discussed later may allow you to slow down the reaction process, become more aware of it, and intervene in the process to improve your communication. A powerful tool to mitigate conflict is information exchange. Asking for more information before you react to a conflict-triggering event is a good way to add a buffer between the trigger and your reaction. Another key element is whether or not a communicator is oriented toward self-centered or other-centered goals. For example, if your goal is to “win” or make the other person “lose,” you show a high concern for self and a low concern for other. If your goal is to facilitate a “win/win” resolution or outcome, you show a high concern for self and other. In general, strategies that facilitate information exchange and include concern for mutual goals will be more successful at managing conflict (Sillars, 1980).

The five strategies for managing conflict we will discuss are competing, avoiding, accommodating, compromising, and collaborating. Each of these conflict styles accounts for the concern we place on self versus other (see Figure 6.1 “Five Styles of Interpersonal Conflict Management”).

Figure 6.2.2 Five Styles of Interpersonal Conflict Management Source: Adapted from M. Afzalur Rahim, “A Measure of Styles of Handling Interpersonal Conflict,” Academy of Management Journal 26, no. 2 (1983): 368–76.

In order to better understand the elements of the five styles of conflict management, we will apply each to the follow scenario. Rosa and D’Shaun have been partners for seventeen years. Rosa is growing frustrated because D’Shaun continues to give money to their teenage daughter, Casey, even though they decided to keep the teen on a fixed allowance to try to teach her more responsibility. While conflicts regarding money and child rearing are very common, we will see the numerous ways that Rosa and D’Shaun could address this problem.

Competing

The competing style indicates a high concern for self and a low concern for other. When we compete, we are striving to “win” the conflict, potentially at the expense or “loss” of the other person. One way we may gauge our win is by being granted or taking concessions from the other person. For example, if D’Shaun gives Casey extra money behind Rosa’s back, he is taking an indirect competitive route resulting in a “win” for him because he got his way. The competing style also involves the use of power, which can be noncoercive or coercive (Sillars, 1980). Noncoercive strategies include requesting and persuading. When requesting, we suggest the conflict partner change a behavior. Requesting doesn’t require a high level of information exchange. When we persuade, however, we give our conflict partner reasons to support our request or suggestion, meaning there is more information exchange, which may make persuading more effective than requesting. Rosa could try to persuade D’Shaun to stop giving Casey extra allowance money by bringing up their fixed budget, reminding him that they are saving for a summer vacation or pointing out Casey's tendency to spend her money on unnecessary/frivolous items. Coercive strategies violate standard guidelines for ethical communication and may include aggressive communication directed at rousing your partner’s emotions through insults, profanity, and yelling, or through threats of punishment if you do not get your way. If Rosa is the primary income earner in the family, she could use that power to threaten to cancel D’Shaun’s ATM card away if he continues giving Casey money. In all these scenarios, the “win” that could result is only short term and can lead to conflict escalation. Interpersonal conflict is rarely isolated, meaning there can be ripple effects that connect the current conflict to previous and future conflicts. D’Shaun’s behind-the-scenes money giving or Rosa’s cancellation of the ATM card could lead to built-up negative emotions that could further test their relationship.

The competing style of conflict management is not the same thing as having a competitive personality. Competition in relationships isn’t always negative, and people who enjoy engaging in competition may not always do so at the expense of another person’s goals. In fact, research has shown that some couples engage in competitive shared activities like sports or games to maintain and enrich their relationship (Dindia & Baxter, 1987). And although we may think that competitiveness is gendered, research has often shown that women are just as competitive as men (Messman & Mikesell, 2000).

Avoiding

The avoiding style of conflict management often indicates a low concern for self and a low concern for other, and no or little direct communication about the conflict takes place. However, as we will discuss later, in some cultures that emphasize group harmony over individual interests, and even in some situations in the United States, avoiding a conflict can indicate a high level of concern for the other. In general, avoiding doesn’t mean that there is no communication about the conflict. Remember, you cannot not communicate. Even when we try to avoid conflict, we may intentionally or unintentionally give our feelings away through our verbal and nonverbal communication. Rosa’s sarcastic tone as she tells D’Shaun that he’s “Soooo good with money!” and his subsequent eye roll both bring the conflict to the surface without specifically addressing it. The avoiding style is either passive or indirect, meaning there is little information exchange, which may make this strategy less effective than others. We may decide to avoid conflict for many different reasons, some of which are better than others. If you view the conflict as having little importance to you, it may be better to ignore it. If the person you’re having conflict with will only be working in your office for a week, you may perceive a conflict to be temporary and choose to avoid it and hope that it will solve itself. If you are not emotionally invested in the conflict, you may be able to reframe your perspective and see the situation in a different way, therefore resolving the issue. In all these cases, avoiding doesn’t really require an investment of time, emotion, or communication skill, so there is not much at stake to lose.

Avoidance is not always an easy conflict management choice, because sometimes the person we have conflict with isn’t a temp in our office or a weekend house guest. While it may be easy to tolerate a problem when you’re not personally invested in it or view it as temporary, when faced with a situation like Rosa and D’Shaun’s, avoidance would just make the problem worse. For example, avoidance could first manifest as changing the subject, then progress from avoiding the issue to avoiding the person altogether, to even ending the relationship.

Indirect strategies of hinting and joking also fall under the avoiding style. While these indirect avoidance strategies may lead to a buildup of frustration or even anger, they allow us to vent a little of our built-up steam and may make a conflict situation more bearable. When we hint, we drop clues that we hope our partner will find and piece together to see the problem and hopefully change, thereby solving the problem without any direct communication. In almost all the cases of hinting that I have experienced or heard about, the person dropping the hints overestimates their partner’s detective abilities. For example, when Rosa leaves the bank statement on the kitchen table in hopes that D’Shaun will realize how much extra money he is giving Casey, D’Shaun may simply ignore it or even get irritated with Rosa for not putting the statement with all the other mail. We also overestimate our partner’s ability to decode the jokes we make about a conflict situation. It is more likely that the receiver of the jokes will think you’re genuinely trying to be funny or feel provoked or insulted than realize the conflict situation that you are referencing. Passive-aggressive behavior is another way of dealing with conflict in which one person indirectly communicates their negative thoughts or feelings through nonverbal behaviors, such as not completing a task.

Accommodating

The accommodating conflict management style indicates a low concern for self and a high concern for other and is often viewed as passive or submissive, in that someone complies with or obliges another without providing personal input. The context for and motivation behind accommodating play an important role in whether or not it is an appropriate strategy. Generally, we accommodate because we are being generous, we are obeying, or we are yielding (Bobot, 2010). If we are being generous, we accommodate because we genuinely want to; if we are obeying, we don’t have a choice but to accommodate (perhaps due to the potential for negative consequences or punishment); and if we yield, we may have our own views or goals but give up on them due to fatigue, time constraints, or because a better solution has been offered. Accommodating can be appropriate when there is little chance that our own goals can be achieved, when we don’t have much to lose by accommodating, when we feel we are wrong, or when advocating for our own needs could negatively affect the relationship (Isenhart & Spangle, 2000). The occasional accommodation can be useful in maintaining a relationship—remember earlier we discussed putting another’s needs before your own as a way to achieve relational goals. For example, Rosa may say, “It’s OK that you gave Casey some extra money; she did have to spend more on gas this week since the prices went up.” However, being a team player can slip into being a pushover, which people generally do not appreciate. If Rosa keeps telling D’Shaun, “It’s OK this time,” they may find themselves short on spending money at the end of the month. At that point, Rosa and D’Shaun’s conflict may escalate as they question each other’s motives, or the conflict may spread if they direct their frustration at Casey and blame it on her irresponsibility.

Research has shown that the accommodating style is more likely to occur when there are time restraints and less likely to occur when someone does not want to appear weak (Cai & Fink, 2002). If you’re standing outside the movie theatre and two movies are starting, you may say, “You choose,” so you don’t miss the beginning. If you’re a new manager at an electronics store and an employee wants to take Sunday off to watch a football game, you may say no to set an example for the other employees. As with avoiding, there are certain cultural influences we will discuss later that make accommodating a more effective strategy.

Compromising

The compromising style shows a moderate concern for self and other and may indicate that there is a low investment in the conflict and/or the relationship. Even though we often hear that the best way to handle a conflict is to compromise, the compromising style isn’t a win/win solution; it is a partial win/lose. In essence, when we compromise, we give up some or most of what we want. It’s true that the conflict gets resolved temporarily, but lingering thoughts of what you gave up could lead to a future conflict. Compromising may be a good strategy when there are time limitations or when prolonging a conflict may lead to relationship deterioration. Compromise may also be good when both parties have equal power or when other resolution strategies have not worked (Macintosh & Stevens, 2008).

Figure 6.2.3 Compromising may help conflicting parties come to a resolution, but neither may be completely satisfied if they each had to give something up. Broad Bean Media – handshake – CC BY-SA 2.0.

A negative of compromising is that it may be used as an easy way out of a conflict. The compromising style is most effective when both parties find the solution agreeable. Rosa and D’Shaun could decide that Casey’s allowance does need to be increased and could each give ten more dollars a week by committing to taking their lunch to work twice a week instead of eating out. They are both giving up something, and if neither of them have a problem with taking their lunch to work, then the compromise was equitable. If the couple agrees that the twenty extra dollars a week should come out of D’Shaun’s golf budget, the compromise isn’t as equitable, and D’Shaun, although he agreed to the compromise, may end up with feelings of resentment. Wouldn’t it be better to both win?

Collaborating

The collaborating style involves a high degree of concern for self and other and usually indicates investment in the conflict situation and the relationship. Although the collaborating style takes the most work in terms of communication competence, it ultimately leads to a win/win situation in which neither party has to make concessions because a mutually beneficial solution is discovered or created. The obvious advantage is that both parties are satisfied, which could lead to positive problem solving in the future and strengthen the overall relationship. For example, Rosa and D’Shaun may agree that Casey’s allowance needs to be increased and may decide to give her twenty more dollars a week in exchange for her babysitting her little brother one night a week. In this case, they didn’t make the conflict personal but focused on the situation and came up with a solution that may end up saving them money. The disadvantage is that this style is often time consuming, and only one person may be willing to use this approach while the other person is eager to compete to meet their goals or willing to accommodate. It also isn't possible in all situations. There are times when there simply just aren't enough resources for everyone to "win."

Here are some tips for collaborating and achieving a win/win (Hargie, 2011):

• Do not view the conflict as a contest you are trying to win.
• Remain flexible and realize there are solutions yet to be discovered.
• Distinguish the people from the problem (don’t make it personal).
• Determine what the underlying needs are that are driving the other person’s demands (needs can still be met through different demands).
• Identify areas of common ground or shared interests that you can work from to develop solutions.
• Ask questions to allow them to clarify and to help you understand their perspective.
• Listen carefully and provide verbal and nonverbal feedback.

Culture and Conflict

Conflict management styles are shaped by culture, and research shows that the five classic styles—competing, collaborating, avoiding, accommodating, and compromising—were developed with a Western bias (Oetzel, Garcia, & Ting-Toomey, 2008). For example, while avoiding is often described as a negative “lose/lose” strategy in the West, people in the U.S., Germany, China, and Japan have also seen avoidance as a way of showing concern for others. To better understand these differences, it is useful to consider the role of face in conflict.

Face and Facework

“Saving face” means protecting one’s image or avoiding embarrassment. In communication, face is the self we present to others, and facework refers to strategies we use to maintain, repair, or challenge face—our own or someone else’s. According to face negotiation theory (Oetzel & Ting-Toomey, 2003), people in all cultures engage in facework, but cultural values shape whether we focus more on protecting self-face or other-face.

A major influence is the distinction between individualistic and collectivistic cultures.

• Individualistic cultures (e.g., the U.S., most of Europe) emphasize independence, competition, and self-expression.
• Collectivistic cultures (e.g., China, Japan, Peru, Vietnam) emphasize group identity, harmony, and social norms.

At the individual level, self-construal also matters. People with independent self-construals see themselves as unique individuals and tend to prioritize self-face. Those with interdependent self-construals see themselves as connected to others and prioritize other-face.

Facework and Conflict Styles

Face concerns influence conflict strategies:

• Accommodating – giving in (other-face concern).
• Avoiding – sidestepping conflict (other-face concern).
• Competing – defending or persuading (self-face concern).
• Collaborating – apologizing, discussing privately, remaining calm (other-face concern).

Research shows that students in Germany, Japan, China, and the U.S. with independent self-construals were more likely to compete, while those with interdependent self-construals were more likely to avoid or collaborate (Oetzel & Ting-Toomey, 2003). Collectivistic cultures generally favor avoiding or accommodating to protect relationships, while individualistic cultures are more likely to compete to protect self-face.

For example, an American might confront criticism directly to defend their reputation, while a Japanese communicator might avoid conflict to prevent embarrassment or protect group harmony. Yet, even among collectivistic cultures, differences exist—expressing emotion may threaten other-face in Japan but not in China.

Conclusion

Culture adds important layers to conflict management, shaping whether people focus more on protecting self-face or other-face and which strategies they prefer. While general patterns exist across individualistic and collectivistic cultures, we should be cautious about overgeneralizing since individuals and subgroups often differ. The more we learn from cultural differences, the more competent and adaptable we become as communicators.

Handling Conflict Better

Conflict is inevitable in all relationships, but it is not necessarily negative. What matters is not whether conflict occurs, but how it is managed. Developing communication competence means recognizing your own patterns of conflict, understanding what triggers your negative reactions, and working to respond in more constructive ways.

Research has identified four common triggers for conflict: criticism, demands, cumulative annoyance, and rejection. Criticism can spark conflict even when not intended that way. A remark about someone’s appearance, for instance, might be meant as an observation but taken as a personal attack. Demands also cause conflict, especially when phrased harshly or viewed as unfair. Cumulative annoyance builds slowly over repeated frustrations until it finally erupts, often in ways that surprise the other person. Rejection is particularly painful, since it taps into our vulnerability; when efforts to show care or affection are ignored or dismissed, people often respond with anger to mask hurt.

Patterns of conflict also matter. Serial arguing—ongoing disputes over the same issue—may develop repeating cycles, growing hostility, or in some cases reassurance of commitment despite disagreement. Recognizing these patterns helps us intervene before they damage relationships. One effective way to deescalate conflict is through validation. This does not mean agreeing with the other person, but showing that you are listening and taking their perspective seriously. Simple acts like maintaining eye contact, nodding, or offering short acknowledgments can reduce defensiveness and open space for dialogue.

It is important to remember that not everyone you encounter will have strong conflict management skills. But often it takes only one competent communicator to shift a conflict toward a healthier outcome. Relationship success depends less on how many conflicts occur and more on how those conflicts are managed. A thoughtful, respectful response can make the difference between escalation and resolution.