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12.4: GLOBALIZATION IN EVERYDAY LIFE

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    5220
  • Although some within the discipline argue that anthropologists should report objectively on the cultures and social phenomena they study, given the structure of the discourse surrounding globalization, it is increasingly difficult to avoid being pigeonholed as “pro” or “anti” globalization. In truth though, globalization has had both positive and negative impacts.

    Advantages of the Intensification of Globalization

    As optimists, we will start with the “glass-half-full” interpretation of globalization. Political Scientist Manfred Steger has argued that “humane forms of globalization” have the potential to help us deal with some of the most pressing issues of our time, like rectifying the staggering inequalities between rich and poor or promoting conservation.32 The mediascape has made people in the Global North increasingly aware of the social injustices happening in other parts of the world. In his book on the global garment industry, Kelsey Timmerman highlights the efforts undertaken by activists in the U.S., ranging from public demonstrations decrying the fur industry to boycotts of products produced in socially unsustainable ways.33 While many of these efforts fall short of their intended outcome—and typically overlook the complexities of labor situations in the Global South where families often rely upon the labor of their children to make ends meet—such examples nonetheless underscore the connections people in one location now feel with others (who they will likely never meet) through the commodity chains that link them.

    Globalization has also facilitated the rise of solidarity movements that would not have been likely in an earlier era. To take a recent example, within hours of the 2015 terrorist attacks in Paris, individuals from different nations and walks of life had changed their Facebook profile pictures to include the image of the French flag. This movement was criticized because of its Eurocentrism; the victims of a bombing in Beirut just the day before received far less international support than did the French victims. Shortcomings aside, it still stands as a testament to how quickly solidarity movements can gain momentum thanks to technological innovations like social media.

    Micro-loan programs and crowd-source fundraising are yet more ways in which individuals from disparate circumstances are becoming linked in the global era. Kiva, for example, is a microfinance organization that enables anyone with an Internet connection to make a small ($25) donation to an individual or cooperative in various parts of the developing world. The projects for which individuals/groups are seeking funding are described on the Kiva website and donors choose one or more specific projects to support. The recipient must then repay the loan to Kiva with interest.

    Crowd-source fundraising follows a similar principle, though without the requirement that money be paid back to the donors. One small-scale example involves funds gathered in this way for a faculty led applied visual research class in Dangriga, Belize in 2014. By generating a small pool of additional funding, 100 percent of the students’ project fees could be dedicated to producing materials for local

     
     
     
     
     
     
    community partners (compared to other groups, who used some of these fees for student lunches or other items). As a result, the team was able to over-deliver on what had been promised to the community. The Sabal Cassava Farm (Belize’s sole commercial cassava farm) had requested a new road sign as well as full-color marketing flyers. The Austin Rodriguez Drum Shop—a cultural resource center, and producer of traditional Garifuna drums—had wanted help updating their educational poster (see Figure 2a and 2b). For both groups the team was able to a) provide digital frames with all the research images (so that the local community partners had something “in hand” and could use as they wanted; b) use higher grade production materials, and c) start work on large-format, coffee-table style documents to be provided to each family and also copies to be donated to the local Gulisi Garifuna Museum.

     
     
     
     
     
     
    Advances in transportation technologies, combined with an increased awareness of humanitarian crises abroad (an awareness that is largely facilitated by advances in communication technologies) also create new ethnoscapes. Programs like the Peace Corps have a relatively long history of sending Westerners into foreign nations to assist with humanitarian efforts on a regular basis. Other volunteers are mobilized in times of crisis. Medical professionals may volunteer their services during a disease epidemic, flocking to the regions others are trying to flee. Engineers may volunteer their time to help rebuild cities in the wake of natural disasters. And even lay people without a specialized skill set may lend their energy to helping others in the aftermath of a disaster, or by collecting and/or donating goods to be used in various relief efforts. In 2010, a devastating, 7.0 magnitude earthquake struck Haiti, affecting an estimated three million people. Thanks to widespread coverage of the crisis, the international response was immediate and intense with more than twenty countries contributing resources and personnel to assist in the recovery efforts. Clearly, then, there are also benefits facilitated by globalization.

    Disadvantages of the Intensification of Globalization

    In the previous section, we concluded by noting how the intensification of globalization can bring benefits to people in times of crisis. Yet it bears remembering and reiterating that sometimes such crises are themselves brought about by globalization. The decimation of indigenous tribes in the Americas, who had little to no resistance to the diseases carried by European explorers and settlers, is but one early example of this. Such changes to the world’s ethnoscapes may also be accompanied by changes to local health. As epidemic after epidemic wreaked havoc on the indigenous peoples of the Americas, death rates in some tribes reached as high as 95 percent. Addressing a current instance, the research program on Climate Change, Agriculture and Food Security (CCAFS) coordinated by the University of Copenhagen in Denmark, has called attention to the role of human-caused climate change in creating the current Syrian refugee crisis (see case study by Laurie King below).34

    Similarly, a current example of how globalization can spell disaster from a public health standpoint would be the concern in 2014 about infected airplane passengers bringing the Ebola virus from Africa to the U.S. In March 2014, the country of Guinea experienced an outbreak of the Ebola virus. From there, it spread into many countries in the western part of Africa. Medical professionals from the U.S. traveled to West Africa to assist with patient care. In October 2014, the Centers for Disease Control and Prevention (CDC) confirmed that a man who traveled from Liberia to the U.S. while asymptomatic became ill several days after reaching the U.S. and eventually succumbed to the disease. Several health workers in the U.S. also became ill with the virus, but were successfully treated. In response to this outbreak, the CDC increased screening efforts at the major ports of entry to the U.S.35 However, these precautions did not quell the fears of many Americans who heatedly debated the possibility of instituting travel bans to and from countries with confirmed cases of Ebola.

    The debates about travel bans to and from West Africa were a reminder of the xenophobic attitudes held by many Americans even in this age of globalization. There are many reasons for this. Racial prejudice is still very much a reality in today’s world (see the Race and Ethnicity chapter) as is prejudice against other religions, non-normative gender identity, the differently abled, and others. In some ways, these fears have been heightened by globalization rather than diminished. Especially after the global recession of 2008, some nation-states have become fearful for their economic security and have found it easy to use marginalized populations as scapegoats. While advances in communication technology have enabled social justice focused solidarity movements (as discussed above), unfortunately the same media have been used as a platform for hate-mongering by others. Social media enables those who had previously only been schoolyard bullies to broadcast their taunts further than ever before. Terrorists post videos of unspeakable violence online and individuals whose hateful attitudes might have been curbed through the informal sanctions of gossip and marginalization in a smaller-scale society can now find communities of like-minded bigots in online chat rooms. By foregrounding the importance of the hypothetical “average” person, populist politics has engaged in scapegoating of minority ethnic and religious groups. This has been most apparent in the successful campaigns for the British Brexit vote on June 23, 2016 and the election of Donald Trump as President in the United States.

    A portmanteau of “British” and “exit,” Brexit refers to the vote to leave the European Union. (Headquartered in Brussels, Belgium, the European Union is an economic and political union of 28 nation-states founded on November 1, 1993 in Maastricht, Netherlands.) Both this and the election of Donald Trump as the 45th president of the U.S. represent backlash against some of the inequities generated by globalization. At the world scale, the Global North continues to extract wealth from the Global South. More tellingly though is the widening wealth-gap even in “rich” countries. Without sufficient social protection, capitalism—a system wherein profit motivates political and economic decision making—has led to a situation in which the world’s eight richest men (note the gendering) now control as much wealth as the bottom 50 percent of the entire world’s population. In other words, eight men now have just as much money as 3.75 billion people combined and no nation in the world has a larger wealth-gap (the difference between those with the most and the least in a society) than the United States. So, while globalization has facilitated advantages for some, more and more people are being left behind. Social scientists often use the term “re-entrenchment” to describe efforts people make to reassert their traditional values and ways of life. While this impulse is understandable, many of these people are susceptible to the rhetoric of scapegoating: being told some other group is at fault for the problems they are facing. This is the double-edged sword of globalization. Additionally, in some cases globalization is forced on already marginal populations in peripheral nations through institutions like the IMF and World Bank. In these instances, globalization facilitates and amplifies the reach and impact of neoliberalism, a multi-faceted political and economic philosophy that emphasizes privatization and unregulated markets (see below).

    GLOBALIZATION AND NEOLIBERALISM

    Latin America provides a good example of how the shift from colonialism to neoliberalism has been disseminated through and exacerbated by globalization. By the beginning of the twentieth century, the Latin American colonies’ independence from Spain and Portugal was secure, but the relations of power that prevailed during the colonial period had largely been replicated with local elites controlling the means of production. During this period, citizens individually and collectively endeavored to establish a new national identity. Despite nominal commitments to democracy throughout the region, patron/client relationships functioned as the primary political mechanism. Internal divisions ran deep in many Latin American countries, with the supporters (or clients) of rival elites periodically drawn into violent contests for rule on behalf of their patrons. In the last decade of the 1800s and the first decade of the 1900s, people in Latin America began to question the right of the elites to rule, as well as the hidden costs of modernization. Peasant uprisings, like the one that took place at Canudus in Brazil in 1896, were evidence of the shifting political framework. People also saw the imperialistic tendencies of the U.S. as a negative force of modernization which they hoped to avoid. Together, this led to a situation in which people in Latin America sought a national identity that resonated with their sense of self.

    During this same period there was a slight but significant change in the economic structure of the region. The economy was still based on exports of agriculture and natural resources like minerals, and the profits remained in the hands of the elite. What was new, however, was the introduction and modest growth of manufacturing in the cities, which created new job opportunities. Economic diversification led to a more complex class structure and an emerging middle class. Unfortunately, this period of relative prosperity and stability soon ended. Because of the plentiful natural resources and the captive labor source “available” for exploitation in Latin America, wealthy landowners were able to undersell their European competitors on agricultural products and provide “exotic” minerals. The privileged position of Latin American landowner compared to European farmers led to widespread poverty among farmers in Europe, which led to out-migration and political instability in Europe. As locally born Latin American peasants migrated from the countryside to the cities and the cities filled with European immigrants, the landowning elite began to lose control, or at least the kind of power they used to hold over the farmers who worked their land and had no other work options.

    While city living provided certain opportunities, it also introduced new challenges. In the city, for instance, people rarely had access to land for subsistence agriculture. This made them far more vulnerable to economic fluctuations, and the vulnerability of city living necessitated the adoption of new political philosophies. Urban poverty and desperation created a climate in which many people found socialist philosophies appealing, starting as early as the 1920s in some places like Brazil. Initially, union leaders and European immigrants who spread socialist ideas among the urban poor were punished by the state and often deported. Eventually such repressive tactics proved insufficient to curtail the swelling disruptions caused by strikes and related actions by the unions. Faced with a new political reality, the elite co-opted the public rhetoric of the urban masses. Realizing the need to cast themselves as allies to the urban workforce, the elites ushered in a period of modest reform with more protection for workers.

    During this period, and as an extension of their work-related activism, the middle class also clamored for expansions of the social services provided by the state. Pressure from the middle class for more social services for citizens unfortunately played into growing xenophobia (fear of foreigners) resulting from the immigration of so many foreigners and faulty ideas about racial superiority communicated through a growing discourse of nationalism. In some places, the elites aligned with the middle classes if they saw it as politically advantageous. In other places, however, elites resisted incorporating the middle classes into the ruling structure and the elites’ power ultimately was wrested away though military coups. While emerging leaders from the middle class continued relying on the export economic model, they directed a greater percentage of the profits back into social programs. Only after the stock market crash of the 1930s—and the resulting global recession—did those in power start to question the export model.

    In the early part of the 1900s, Latin American countries largely supported free trade because they believed they had a competitive advantage. They believed that by producing the products their country/region was best suited to produce they would prosper on the world market. However, changing world circumstances meant that Latin American countries soon lost their advantage; average family size in industrialized countries began to decrease, lowering demand for Latin American commodities. When other countries with similar climates and topography began to grow the same crops, a global oversupply of agricultural products led to lower prices and worsened the decline of Latin America’s financial status in the world market.

    This economic downturn was amplified by the loss of British hegemony after World War II. Before the war, Great Britain and Latin America had enjoyed a stable exchange relationship with Latin America sending agricultural goods to Great Britain and the British sending manufactured goods to Latin America. As the U.S. rose in global power, Americans looked to Latin America as a new market for U.S. manufactured goods. In contrast to Great Britain though, the U.S. did not need to import Latin American agricultural goods because the U.S. produced enough of its own, production that was further protected by high import tariffs. Even if a consumer wanted to buy Latin American commodities, the commodities would be more expensive than domestic ones—even if actual costs were lower. Overall, Latin America sold its agricultural goods to Europe, including Great Britain, but Latin American exporters had to accept lower prices than ever before.

    The United States’ economic strategy toward Latin America was different than Great Britain’s had been. For those commodities that could not be produced in the U.S., like bananas, U.S. companies went to Latin America so they could directly control the means of production. Although these commodities were grown and/or produced in Latin America, the profits were taken by foreign companies rather than local ones. This same process also happened with mining interests like tin and copper; U.S. companies purchased the mines in order to extract as much profit as possible. American companies were in a position to exploit the natural resources of these countries because the U.S. had the financial capital local communities lacked and the technological expertise needed to sustain these industries. This pattern curtailed the rate of economic growth throughout Latin America as well as in other regions where similar patterns developed.

    The late 1920s through the 1950s saw many Latin American countries turning to nationalism—often through force—as both a cultural movement and an economic strategy. The middle classes were in a favor of curtailing the export economy that had been preferred by the elites, but did not have the political clout to win elections. Indeed, their agenda was regularly blocked by the elites who used their influence (i.e. with their clients) to press their interests, especially in the rural areas. With time, however, middle class men increasingly came to occupy military officer positions and used their newfound authority to put nationalist leaders in the presidencies. Nationalists argued that an over-dependence on agriculture had led to Latin America’s vulnerable position in the international economy and called for a build-up of industry. They hoped to start producing the goods that they had been importing from the U.S. and Europe. Their goal: industrial self-sufficiency.

    The state was instrumental in this economic reorganization, both helping people buy local goods and discouraging them from buying foreign goods. Doing this was far from as easy as it may sound. The state imposed high duties on goods destined for the export market in order to entice producers to sell their goods at home. At the same time, the state imposed high tariffs on the imports they wanted to replace with local products. With time (and struggle) these measures had their intended effects, making the locally produced goods comparatively more affordable—and therefore appealing—to local consumers.

    As already noted, developing factories required capital and technological expertise from abroad, which in turn made the goods produced much more expensive. To help people afford such expensive goods, the state printed more money, generating massive inflation. (In some places this inflation would eventually reach 2,000 percent!) The combination of chronic inflation with high foreign debt emerged as an enduring problem in Latin America and other parts of the Global South. Countries crippled by high inflation and debt have turned to international institutions like the IMF and WB for relief and while the intentions may be good, borrowing money from these global institutions always comes with strings attached. When a country accepts a loan from the IMF or the WB, for instance, they must agree to a number of conditions such as privatizing state enterprises (see the case study on Bolivia’s water crisis, below) and cutting spending on social services like healthcare and education. Borrowing countries are also required to adopt a number of policies intended to encourage free trade, such as the reduction or elimination of tariffs on imported goods and subsidies for domestically produced goods. Policies are put into place to encourage foreign investment. Transnational corporations have now reached the point that many of them rival nations in terms of revenue. In fact, as of 2009, “forty-four of the world’s hundred largest economies are corporations.”36 It is an understatement to note that the policies forced on countries by lenders are often disruptive—if not entirely destructive—of locally preferred lifeways and preferences. Although the IMF and WB measures are intended to spark economic growth, the populace often winds up suffering in the wake of these changes. Colonialism has given way to a neocolonialism in which economic force achieves what used to require military force with transnational corporations benefiting from the exploitation of poorer nations.

    Case Study: Privatization and Bolivia’s Water Crisis

    In 2000, Bolivians in the city of Cochambamba took to the streets to protest the exploitative practices of a transnational company (Aguas de Tunari, a subsidiary of the multinationals Biwater and Bechtel) that had won the right to provide water services in the city.37 Anti-globalization activists celebrated this victory of mostly poor mestizo and indigenous people over capitalist giants, but the situation on the ground today is more complicated.

    Water is one of the most essential elements on this planet. So how is it that a foreign company was given the right to determine who would have access to Bolivian water supplies and what the water would cost? The answer serves to highlight the fact that many former colonies like Bolivia have existed in a perpetual state of subordination to global superpowers. When Bolivia was a colony, Spain claimed the silver and other precious commodities that could be extracted from Bolivia’s landscape, but after Bolivia became independent structural adjustment policies mandated by the International Monetary Fund and World Bank paved the way for foreign companies to plunder the country’s natural resources. In other words, colonial style relationships have been replicated in a global system that forces impoverished countries to sell resources to satisfy creditors; “resource extraction is facilitated by debt relations.”38

    Like many countries in the Global South, Bolivia is deep in debt. A failed program of social reforms, coupled with government corruption, was worsened by a severe drought affecting Bolivian agriculture. In order to pay its debts in the 1980s, Bolivia agreed to structural adjustments mandated by the conditions of the country’s World Bank and International Monetary Fund loans. One of the mandates of these loans was privatization of state-run enterprises like the water system. Proponents of privatizing such resources argue that the efficiency associated with for-profit businesses will also serve to conserve precious natural resources. Some have gone so far as to suggest that increases in water prices would help customers better grasp the preciousness of water and thereby encourage conservation. Of course, if customers conserve water too much the company managing water delivery will fail to make a profit, thus initiating a dangerous cycle. When companies anticipate that they will not see a return on their investment in infrastructure, they simply refuse to extend services to certain areas of the community.

     
     

     
    What made the privatization of water in Bolivia so disastrous for the people of urban areas like Cochabamba was the rapid population growth they experienced starting in the latter half of the twentieth century (growth that continues in the present). Population pressures layered on top of the scarcity of water in the Bolivian natural environment makes access to potable water a perennial concern. Migration to urban areas was hastened by many different factors including land reform, privatization of mines and resultant layoffs, and severe droughts. This influx of migrants put pressure on urban infrastructure. To make matters worse, climate change led to a decline in the amount of surface water available. In 2015, Lake Poopó, the second largest lake in Bolivia, went dry and researchers are doubtful it will ever fully recover (see Figure 3).39

    In Cochabamba, organizing began in late 1999. Community members formed an organization called Coordinator for the Defense of Water and for Life, which was run using a direct form of democracy wherein everyone had an equal voice. This was empowering for peasants who were accustomed to being silenced and ignored in a centuries-old social hierarchy. This organization, in contrast, coordinated actions that cut across ethnic and class lines. As the situation came to a head, activists blockaded the roads in and out of the city and riot police were brought in from the capital. After several days of confrontations between the people and the military, local activists ousted the transnational company and reclaimed their water source.

    Despite local’s reclaiming control, however, they still lacked the infrastructure needed to effectively deliver what was once again “their” water. This forced them to look to international donors for assistance, which could recreate the very situation against which they so recently fought. Access to increasingly scarce water supplies is a growing problem. For example, plans to seize surface water from lakes creates conflicts with rural peasants who depend on these water sources for agricultural purposes. Unfortunately, such problems have emerged in many other places as well (such as throughout Africa and the Middle East), and are increasing in prevalence and severity amidst ongoing climate change. The question of whether or not water is a human right remains one that is heatedly debated by activists, CEOs, and others. (See a discussion of the position taken by Nestlé Chairman Peter Brabeck, who argues for the privatization of water, a position clearly at odds with the position taken by the United Nations General Assembly which, in 2010, recognized water and sanitation as human rights.)