Ethics is a moral code that serves as a compass for individual or societal behavior. Engaging in unethical behavior or messaging can be particularly damaging for business brands. Countless businesses have been involved in scandals and crises stemming from unethical behavior and judgment. Recovering from these instances is difficult, and the effects are sometimes irreversible.
Most subfields related to the broader strategic industry have what is called a code of ethics or a collection of rules and values that play a foundational role in conduct and the decision-making process. The links below explain the code of ethics for public relations, journalism, and advertising: