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Social Sci LibreTexts

10.1: The role of writing in public relations

  • Page ID
    24830
  • Public relations professionals at all levels need to have solid writing skills. White (2016) says, “To succeed as a PR pro, it’s vital to have a passion for writing and communication, and to be committed to excelling in both. You’re bound to fail if you don’t” (para. 9). Public relations professionals are responsible for developing communication materials intended to influence the attitudes and/or behaviors of key publics. Many employers require candidates for public relations positions to complete a writing test and provide a writing sample to demonstrate proficiency in this skill. Therefore, it is critical to understand how to craft effective messages through written communication.

    Here are some of the many materials and messages that public relations professionals have to write:

    • Press/News releases
    • Fact sheets
    • Feature articles
    • Social media messages
    • Blog posts
    • Speeches
    • PowerPoint presentations
    • Brochures
    • Media pitches
    • Statements
    • Website messages
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