13.1: Why create a writing portfolio?
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In today’s job market, recent college graduates or those entering the strategic communication profession need to demonstrate job preparedness beyond academic achievements. Excelling in the classroom is important, but many employers are just as interested in your work experience, expertise, and job-related skills.
Demonstrating your writing skills is especially important, and creating a portfolio of samples will help you in your next job interview. Writing portfolios supplement what you’ve learned in the classroom. They provide an advantage in today’s competitive market by illustrating and marketing your brand. Regardless of career level, strategic communication professionals should have a portfolio to showcase their work.