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- Who are our current customers? You need to know who you are already reaching, and how to keep them as satisfied customers.
- Who are our competitors’ customers? Understanding who uses the competitors’ products or services is key to figuring out how to create a campaign that could convince them to try your company’s products.
- What do our desired audience members watch / read? Knowing where to find the kinds of customers you want to attract is an essential part of media buying work. The dollars spent placing advertisements will be thrown away if the message doesn’t reach the audience you desire.
- How happy are our customers with our products? Keeping a pulse on consumer attitude and opinion of your product will help to refine the story you want to tell.