Digital interviewing is becoming a popular method for initial contact with a prospective interviewee.
Advantages of digital interviews:
It is easy to establish basic information exchange without playing “phone tag”
Some interviewees are more comfortable and feel more in control of what they say by writing out a response to a question rather than saying something “off the cuff”
If the interviewee shares his/her social networking page, you have access to a lot of additional information about the person’s activities, friends/colleagues and preferences
It can be hard to ensure the person from whom you want the response is actually the one responding.
Visual and auditory clues are missing making the information gathered through the written word interview easier to misinterpret.
For surveys, digital requests for response can be seen as spam and either filtered or easily discarded