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Social Sci LibreTexts

9.1:0 Methods: Digital

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  • Digital interviewing is becoming a popular method for initial contact with a prospective interviewee.

    Advantages of digital interviews:

    • hands-545394_1280-300x200.jpg

      stevebp – Typing – CC0

      It is easy to establish basic information exchange without playing “phone tag”

    • Some interviewees are more comfortable and feel more in control of what they say by writing out a response to a question rather than saying something “off the cuff”

    • If the interviewee shares his/her social networking page, you have access to a lot of additional information about the person’s activities, friends/colleagues and preferences


    • It can be hard to ensure the person from whom you want the response is actually the one responding.

    • Visual and auditory clues are missing making the information gathered through the written word interview easier to misinterpret.

    • For surveys, digital requests for response can be seen as spam and either filtered or easily discarded