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Social Sci LibreTexts

2: The Internet and Social Media

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    • Contributed by No Attribution
    • Anonymous by request

    • 2.1: Introduction
      It used to be that applying for a job was fairly simple: send in a résumé, write a cover letter, and call a few references to make sure they will say positive things. The hiring manager understands that this is a biased view, designed to make the applicant look good, but that is all forgivable. After all, everyone applying for a particular job is going through this same process, and barring great disasters, the chances of something particularly negative reaching the desk of a hiring manager are
    • 2.2: The Evolution of the Internet
      From its early days as a military-only network to its current status as one of the developed world’s primary sources of information and communication, the Internet has come a long way in a short period of time. Yet there are a few elements that have stayed constant and that provide a coherent thread for examining the origins of the now-pervasive medium. The first is the persistence of the Internet—its Cold War beginnings necessarily influencing its design as a decentralized, indestructible commu
    • 2.3: Social Media and Web 2.0
      Although GeoCities lost market share, and although never really made it to the 21st century, social networking has persisted. There are many different types of social media available today, from social networking sites like Facebook to blogging services like Blogger and All these sites bring something different to the table, and a few of them even try to bring just about everything to the table at once.
    • 2.4: The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
      It’s in the name: World Wide Web. The Internet has broken down communication barriers between cultures in a way that could only be dreamed of in earlier generations. Now, almost any news service across the globe can be accessed on the Internet and, with the various translation services available (like Babelfish and Google Translate), be relatively understandable. In addition to the spread of American culture throughout the world, smaller countries are now able to cheaply export culture, news, en
    • 2.5: Issues and Trends
      By 1994, the promise of the “information superhighway” had become so potent that it was given its own summit on the University of California Los Angeles campus. The country was quickly realizing that the spread of the web could be harnessed for educational purposes; more than just the diversion of computer hobbyists, this new vision of the web would be a constant learning resource that anyone could use.