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3: Advertising and Public Relations

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    • 3.1: Introduction
      Advertising is defined as promoting a product or service through the use of paid, s.v. “Advertising,” These announcements have had an enormous effect on modern culture, and thus deserve a great deal of attention in any treatment of the media’s influence on culture.
    • 3.2: Public Relations
      hereas advertising is the paid use of media space to sell something, public relations (PR) is the attempt to establish and maintain good relations between an organization and its constituents.Alison Theaker, The Public Relations Handbook (Oxfordshire, England: Routledge, 2004), 4. Practically, PR campaigns strive to use the free press to encourage favorable coverage. In their book The Fall of Advertising and the Rise of PR, Al and Laura Ries make the point that the public trusts the press far mo