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Social Sci LibreTexts

7: The Future of Mass Media

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    • 7.1: Changes in Media Over the Last Century
      Life has changed dramatically over the past century, and a major reason for this is the progression of media technology. Compare a day in the life of a modern student—let’s call her Katie—with a day in the life of someone from Katie’s great-grandparents’ generation. When Katie wakes up, she immediately checks her smartphone for text messages and finds out that her friend will not be able to give her a ride to class. Katie flips on the television while she eats breakfast to check the news and lea
    • 7.2: Information Delivery Methods
      As we saw in Chapter 14 "Ethics of Mass Media", when superstar Michael Jackson died of a cardiac arrest in June 2009, the news sent media outlets all over the world into a frenzy, providing journalists, bloggers, authors, and television news anchors with months of material. The pop singer’s death is a good example of how information is disseminated through the various media channels. Unafraid to publish unconfirmed rumors that may have to be retracted later, blogs and gossip websites are often f
    • 7.3: Modern Media Delivery- Pros and Cons
      In October 2009, 17-year-old child-care student Ashleigh Hall made friends with a handsome 19-year-old man on Facebook. Ashleigh, from Darlington, England, and her new friend began chatting online and exchanged mobile phone numbers so they could text each other. The excited teenager soon told her friends that she was going on a date with her new boyfriend, Pete, and that his father would be picking her up in his car. Unfortunately, Pete and his “father” were one and the same person—convicted rap
    • 7.4: Current Trends in Electronic Media
      What do your former high school classmates do for a living? What does your favorite celebrity think about the current administration? What do other professionals in your field think about industry trends? Which restaurant do your coworkers frequent? Five years ago, these questions would most likely have been met with blank stares, but thanks to the exponential growth of electronic media—social networking in particular—it is now possible to keep track of past and present contacts via the Internet
    • 7.5: Privacy Laws and the Impact of Digital Surveillance
      When a young waitress named Ashley was having a tough time at work, she decided to vent about her job on Facebook. The 22-year-old was working an overtime shift at a North Carolina pizza parlor and a demanding customer who had stayed late left a meager tip. Feeling frustrated, Ashley posted a short status update on her Facebook profile, calling the anonymous customer an unflattering name. Unfortunately for Ashley, her coworkers saw her post on the social networking site.
    • 7.6: 16.6 Mass Media, New Technology, and the Public
      When the iPad went on sale in the United States in April 2010, 36-year-old graphic designer Josh Klenert described the device as “ridiculously expensive [and] way overpriced.”Connie Guglielmo, “Apple IPad’s Debut Weekend Sales May Be Surpassing Estimates,” Businessweek, April 4, 2010,