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Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.
1.1: Media, Society, Culture and You
1.2: Digital Culture and Social Media
1.3: Media Literacy and Media Studies Research
1.4: Film and Bricolage
1.5: Television through Time
1.6: Music Recording, "Sharing" and the Information Economy
1.7: Radio Broadcasting, Podcasting and "Superbug Media"
1.8: Digital Gaming
1.9: Newspapers and Digital News
1.10: Advertising, Public Relations and Propaganda