This idea of high context communication and low context communication can also be used to discuss the characteristics of in-group and out-group communication within a culture as well. Context plays a ...This idea of high context communication and low context communication can also be used to discuss the characteristics of in-group and out-group communication within a culture as well. Context plays a major role in our interpretation of the communication climate of a situation and whether we feel confirmed or disconfirmed by our conversation partner.