To propagate the business of smoking (a very profitable industry) as the first negative health impacts of smoking became apparent, the discourses surrounding smoking shifted again, and we started to s...To propagate the business of smoking (a very profitable industry) as the first negative health impacts of smoking became apparent, the discourses surrounding smoking shifted again, and we started to see the rise of the early medical and health rhetorics to counteract the negative discourses of smoking-related illnesses.