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  • 1.5.6: Qualitative Methods
    https://socialsci.libretexts.org/Courses/Pueblo_Community_College/AH1%3A_Communication_and_Popular_Culture/01%3A_Introduction_to_Pop_Culture_Studies/1.05%3A_Communication_Research/1.5.06%3A_Qualitative_Methods
    Issues of right versus wrong ways of analysis can be addressed by recognizing that the goal of qualitative research is not to generalize findings to everyone, but to share the lived experiences of tho...Issues of right versus wrong ways of analysis can be addressed by recognizing that the goal of qualitative research is not to generalize findings to everyone, but to share the lived experiences of those who are researched. The goal of action research is to provide information that is useful to a particular group of people that will empower the members of that group to create change as a result of the research (Berg).
  • 5.6: Qualitative Methods
    https://socialsci.libretexts.org/Workbench/Introduction_to_Communication_Studies/05%3A_Communication_Research/5.06%3A_Qualitative_Methods
    Issues of right versus wrong ways of analysis can be addressed by recognizing that the goal of qualitative research is not to generalize findings to everyone, but to share the lived experiences of tho...Issues of right versus wrong ways of analysis can be addressed by recognizing that the goal of qualitative research is not to generalize findings to everyone, but to share the lived experiences of those who are researched. The goal of action research is to provide information that is useful to a particular group of people that will empower the members of that group to create change as a result of the research (Berg).

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