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  • https://socialsci.libretexts.org/Courses/Southwest_Tennessee_Community_College/Competent_Communication_-_2e/09%3A_Mass_Communication_and_Social_Media/9.02%3A_Quick_Look-_Mass_Communication_and_Media
    “Well, how did I get here?” a baffled David Byrne sings in the Talking Heads song, “Once in a Lifetime.” The contemporary media landscape is so rich, deep, and multifaceted that it’s easy to imagine A...“Well, how did I get here?” a baffled David Byrne sings in the Talking Heads song, “Once in a Lifetime.” The contemporary media landscape is so rich, deep, and multifaceted that it’s easy to imagine American media consumers asking themselves the same question.

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