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4.5: Choosing an Issue

  • Page ID
    298065
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    Here is how Joan Minieri and Paul Gestos describe the qualities of a good issue in their book, Tools for Radical Democracy: How to Organize for Power in your Community 

    What Makes an lssue the Right lssue? The right issue moves people to participate and inspires them to lead a successful campaign.

    Here’s how you know you have chosen the right issue:  

    1. It resonates. Ihe issue is important to the people who experience the problem it resolves.lt makes them animated and angry.
    2. It delivers. Winning on the issue delivers a concrete, positive change that will make people's lives better
    3. It's winnable.lt is possible to win what you want.
    4. It has a clear target. There is one specific person who can give members what they want. This person is known as the target of the campaign.
    5. lt builds power. The issue strengthens your organization and brings in new resources-members, relationships, allies, and funds. It unites rather than divides people in the organization.
    6. It supports your mission and values. The right issue is within the parameters of your organization work.
    Activity \(\PageIndex{1}\)

    For an issue you identified in the Activity Cutting an Issue:

    1. Name the issue

    2. Evaluate how good an issue it is by saying something specific about each of the 6 criteria given by Minieri and Gestos above. A good issue does not have to be good for all six criteria.

    3. End your assignment by making a statement about how you could go about organizing around that issue.


    4.5: Choosing an Issue is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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