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Social Sci LibreTexts

15: Media Anthropology - Meaning, Embodiment, Infrastructure, and Activism (Peake)

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  • Media is a word that can be used to describe a set of technologies that connect multiple people at one time to shared content. Media anthropologists study mass communication (broadcast radio and television) and digital media (Internet, streaming, and mobile telephony) with a particular interest in the ways in which media are designed or adapted for use by specific communities or cultural groups. Many research projects focus on media practices, the habits or behaviors of the people who produce media, the audiences who interact with media, and everyone in between.

    Thumbnail: A television reporter speaking into a microphone in front of a camera, 2005. (CC BY 2.0; Jonut).​​​​​​

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