The Chinese takeaways at a corner of campus, the international aisle in the supermarket, American music imports in national charts, international experience in Europe, a term abroad in South America. It seems like the whole world is moving towards you and just waiting around the corner? Welcome to the benefits of globalisation. With activities focussed on international cooperation and relationships the world is becoming smaller as well as tightly interconnected. Convergence in general and also more specific in the media sector is one of the many effects assign to the globalisation.