1: Introduction to Organizational Communication
- Page ID
- 14855
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- 1.1: Introduction
- This page introduces a book on organizational communication, emphasizing its importance in contemporary life. It notes that Americans spend considerable time in various organizational contexts, which broadens the definition of "organization." The text aims to equip readers with skills for effective communication in these environments, highlighting the substantial time individuals dedicate to organizational settings, including work, education, and volunteering.
- 1.2: What is an Organization?
- This page introduces the concept of organization by defining its key components—structure, goals, and people—while exploring various types, including mutual benefit, business concerns, service, and commonweal organizations.
- 1.3: What is Communication?
- This page explores the complexities of human communication, emphasizing it as a continuous process that involves both verbal and nonverbal elements. It introduces a basic communication model highlighting the key components: source, message, channel, and receiver. The significance of clarity, meaning, and the influence of nonverbal cues in understanding is emphasized, noting that communication often occurs in dual roles where individuals serve as both source and receiver.
- 1.4: History of Organizational Communication
- This page provides an overview of organizational communication, detailing its definitions and historical evolution. It discusses Stanley Deetz's three interpretations of the term— as a discipline, a description of processes, and specific phenomena within organizations. The development of the field from the 1940s to the 21st century is examined, noting key publications and methodological shifts from social scientific to interpretive and critical approaches.
- 1.5: Approaches to Organizational Communication Research
- This page provides an overview of organizational communication methodologies: social-scientific, interpretive, and critical. It details the development and characteristics of these approaches, highlighting the predominance of social-scientific methods in early research. The role of humor in management and qualitative research's focus on meaning are discussed, alongside flexible work options and the critique of power dynamics in workplaces.
- 1.6: Chapter Exercises
- This page explores three case studies on organizational practices. The first examines Sesame Workshop's global education initiatives for children. The second highlights unethical stock-option accounting among CEOs, stressing corporate governance transparency. The third contrasts job satisfaction influences in the U.S. and Europe, showcasing differing cultural values regarding salary and job interest.


