3.1: Hierarchy of Influences Model
- Page ID
- 155228
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Introduction
The Hierarchy of Influences Model is a useful framework for describing many of the things that affect the news content that audiences see, hear, and read. The model was proposed by media scholars Pamela Shoemaker and Stephen Reese in their 1996 book, Mediating the Message. The crucial intervention of this model is that it helped formalize the idea that there are a number of different factors that influence news content, and that those factors operate across different levels, from the micro (individual) to the macro (society).